The strength to listen
to decide together
We listen to and inform consumers
At EROSKI we believe in a different way of doing business: one where cooperative values are not just words, but the guide of our daily action. For us, participation and collaboration are the starting point for everything we build together.
That’s why every decision we make revolves around the consumer. Their trust drives us to offer healthy eating, local products, close attention and options that help consumers save money. We listen to your needs and adapt continuously, combining innovation and social responsibility to improve your shopping experience. This closeness and commitment is what makes us grow and consolidate our presence.
Your confidence in our engine every day
“Because we also do business with consumers. Informing them helps them make better decisions and listening to them helps us improve."
More close, more participatory, more our
With the aim of continuing to build a more participatory and closer cooperative, in 2025 we developed a set of actions aimed at strengthening the real participation of consumer partners and promoting improvements in the organization and in the corporate environment.
These initiatives have generated more than 29,000 participations, reflecting their interest and involvement, and have shown that the voice of the members provides valuable information, strengthens the cooperative model and favors both organizational and commercial improvement.
“With you”, the business model that sets us apart
In EROSKI, differentiation is a strategic priority and, therefore, the business model “contigo” has been developed, a proposal that places consumers and their real needs at the center. This model aims to promote healthier and more sustainable consumption habits, facilitating informed and responsible choices from day to day.
Through this vision, an offer is promoted that combines quality, social commitment and respect for the environment, thus reinforcing the role of EROSKI as a reference in more conscious consumption.
Real solutions to improve people's lives
Our model differentiates us from our competition because it not only focuses on price or assortment, but on responding to the real needs of people in a close and responsible way.
We offer a varied and quality basket, with a specialization in frescoes and a firm collaboration with local producers, promoting a healthy and sustainable diet.
With competitive and modern stores, multichannel shopping experience and a personalized loyalty program, we strengthen the relationship with consumers and consolidate a unique model that combines health, savings, sustainability and closeness.
June Albala
Student of the MU, currently developing his Final Degree Work (TFG).
“I think the most interesting thing has been to discover how a consumer cooperative can generate spaces where consumers not only buy, but also participate and are an active part of the project.”
Julio Corral
President of the Consumerist Committee of Donosti and participant in the Alimentary video.
“These types of spaces allow us to broaden our gaze and bring ideas that can then have real impact on our local communities.”
Kristina Apellaniz
Delegate of the General Assembly and collaborator in the implementation of local committees through the pilot of Vitoria.
“I would highlight the sense of usefulness and co-responsibility. We have participated in very specific topics: from local product and sustainability to innovation or social action through COFIP.”
Turn listening into decisions
The participation of consumers does not remain in the opinion: it translates into concrete adjustments in product, information, formats and shopping experience.
Adjustments in assortment and formats
We adapt our offer to respond to new consumer needs and household typologies.
More clarity in the information in store
We strengthen the communication in the linear to facilitate responsible and conscious decisions.
Balance between quality, sustainability and price
We are looking for a coherent proposal that combines economic accessibility and commitment to the environment.
Continuous improvement of the experience
Systematic listening allows us to evolve processes, services and communication.
