Driving Retail Forward,
Creating Value.
Connecting Brands with Shoppers
At EROSKI Retail Media, we help brands engage with shoppers where purchasing decisions are made. By combining shopper insight, audience targeting and in-store activation, we create communication opportunities that are relevant, timely and effective.
We identify the audiences most likely to respond to each campaign and help brands reach them in the right environment and at the right moment.
Discover how EROSKI Retail Media can help you connect with your shoppers.
From insight to activation
Every project begins with defining a target audience and specific objectives.
From there, the most relevant environments, channels, and touchpoints are identified to develop a proposal tailored to each brand’s needs.
The combination of audience segmentation, shopping behaviour and contextual insight enables the creation of more relevant campaigns for every audience.
Presence throughout the shopping journey
The EROSKI In-Store network incorporates a range of digital media solutions strategically positioned throughout the store.
This presence enables engagement with shoppers at different stages of their purchasing journey and creates contextually relevant communication opportunities.
Different objectives, one approach
Solutions tailored to a variety of communication challenges:
01. Product launches:
Generate visibility for new products and services.
02. Promotions:
Support and reinforce promotional activity at the point of sale.
03. Brand building:
Increase awareness and visibility in a high-attention retail environment.
04. Category activation:
Connect with specific consumer needs at the moments that matter most.
Going beyond segmentation
Combining shopper insights, store information, and product and category data enables the development of more contextualised campaigns that identify the audiences, environments, and moments that show the strongest affinity for each brand.
This approach enables every proposal to be tailored to the specific objectives of both the brand and the category.
Let’s discuss your project
If you would like to explore the opportunities offered by EROSKI Retail Media, we would be delighted to help you identify the most effective solution for your brand.