The ELIKAERA project is part of the Responsible Consumption Promotion thematic area of the Etorkizuna Eraikiz – Misioak 2023 Program proposed by the Provincial Council of Gipuzkoa. This project, led by OSOIGO and in collaboration with EROSKI and ACEDE, proposes a participation strategy to respond to the challenges we have as a society around responsible consumption and buying habits, environment and culture, among others.

The main objective of the ELIKAERA project is to develop a digital tool to transform and improve the behavior and commitment of the citizens of Gipuzkoarra on responsible consumption habits. This application will train, interact and encourage the improvement of sustainable and healthy consumption in society.

In the ELIKAERA project, EROSKI, committed to its customer-centric approach, conducts listening workshops because it deeply values the opinions and perspectives of its consumers. These workshops provide an interactive space where the voice of the client becomes the focal point to understand their needs, preferences and expectations. By prioritizing direct feedback from those who choose their products and services, EROSKI not only does it demonstrate its commitment to transparency and openness, but it also uses these valuable contributions to continually adjust and improve its offering, ensuring that it optimally meets the demands and wishes of its customers. This proactive approach to active listening reflects EROSKI’s strong belief that consumer engagement is essential for building strong relationships and for continuing to evolve in tune with their changing needs.