EROSKI has renewed its collaboration agreement for another year with Saski Baskonia, a relationship consolidated since 2010. The aim of this partnership is to jointly promote an active and healthy lifestyle, carrying out campaigns and initiatives as they have done so far, promoting physical activity, grassroots sport, health care and nutrition, as well as support for local products. Thanks to this agreement, fans will continue to enjoy in-arena activities at the Buesa Arena, such as the halftime shooting contest during match breaks, with a prize of an Eroski shopping cart valued at €150, as well as other promotional activities with the club’s players, such as meet-and-greet sessions and autograph signings at Eroski stores.

The signing was attended by Zulima Valdivielso, Regional Sales Manager for Eroski supermarkets, and Manu Díaz de Tuesta, Sales Manager responsible for Baskonia’s corporate area. “We are delighted to continue working alongside this great club on values related to health, sport, and local engagement. It is undoubtedly a benchmark institution in the territory, committed to well-being and always open to carrying out with Eroski actions that have a positive impact on Alava society, something we deeply appreciate,” said Zulima Valdivielso during the event.

For his part, Manu Díaz de Tuesta highlighted: “For Kosner Baskonia it is a pride to renew for another year our path together with EROSKI, a key ally in promoting healthy lifestyle habits and in boosting sport in our territory. We share essential values such as effort, closeness and commitment to Alava society, and this agreement allows us to continue bringing basketball and our initiatives closer to fans. We are convinced that, together, we will continue generating exciting experiences and a positive impact in our community.”