EROSKI has received five awards at the international “Salute to Excellence Awards 2026”, organised by the Private Label Manufacturers Association (PLMA), one of the world’s leading competitions in the own-brand sector, recently held in Amsterdam.

The award-winning products were SELEQTIA Alicante Nougat 300 g, recognised in the Desserts category; EROSKI Extra Virgin Olive Oil Spray 200 ml, in the Olive Oils category; Hegemonía Mayor Fino Wine 0.75 l D.O. Montilla-Moriles, recognised as “Best Value” in the Sweet and Fortified Wines category; EROSKI Baby Scent Wardrobe Freshener Sachet, in the Kitchen and Household category; and EROSKI Octopus Cooked in its Own Juices 250 g, awarded in the Fish and Seafood category.

The international jury assessed aspects such as product quality, flavour, innovation, presentation, packaging and value for money, with particular recognition given to perceived quality, product development and the strength of the overall proposition. The cooperative has now received close to 50 awards at the PLMA Salute to Excellence Awards over the last decade.

EROSKI’s track record in these awards reflects its commitment to an innovative and differentiated own-brand range tailored to the evolving needs of consumers, offering products that combine quality, convenience and competitive value for money. Against a backdrop of greater sensitivity to household spending and increasingly rational purchasing habits, own-brand products continue to play a growing role in shopping baskets as a key way families can save money.

“Own-brand products are a strategic pillar for EROSKI because they allow us to offer innovative, high-quality products at competitive prices, tailored to the real needs of our customers. This international recognition highlights the close collaboration between EROSKI and its suppliers to develop differentiated products that deliver value, quality and savings for families,” said Beatriz Santos, Commercial Director at EROSKI.

Own-brand products are one of the strategic pillars of EROSKI’s retail model and a key differentiating factor alongside its commitment to healthy eating, fresh and local products, and innovation aimed at enhancing the shopping experience. With this strategy, the cooperative aims to strengthen customer loyalty and respond to increasingly demanding consumers who are highly focused on value, quality and savings.