EROSKI has opened a new supermarket at number 20 Rei Sanç Street in Palma de Mallorca. The store, operating under the EROSKI/City banner, has a 835-square-metre sales area.

This opening has created 20 jobs. The staff has received 230 hours of training aimed at providing better customer solutions and strengthening the self-management of the store teams.

Its commitment to savings is best reflected in EROSKI Club, the loyalty programme for its customer members, which offers highly attractive promotions as well as all the benefits of the Travel Club programme, and which in the Balearic Islands has more than 410,000 members.

Strong focus on local fresh products

“This new store we are opening in Palma de Mallorca will be supplied with a wide range of Balearic products. Not only is this one of our organisation’s hallmarks, but it is also a major attraction for our customers,” says Alfredo Herráez, Director of Supermarkets at EROSKI in the Balearic Islands.

EROSKI works with more than 130 small agri-food producers in the Balearic Islands, whose products have prominent space in its stores across all sections. EROSKI’s commercial policy maximises local economies, creating wealth in the region and contributing to agri-food, economic and social development. This model promotes a highly diversified production network as a key element for the sector’s sustainability.

Another hallmark is its commitment to personalised customer service with the inclusion of staffed counters in the butcher, deli, and fish sections.

Dietary and organic products also have their place in the new supermarket, with areas dedicated to current food trends. This section is also complemented by a wide range of products for food intolerances (gluten, lactose, etc.) or suitable for low-fat, low-sugar, or low-salt diets.

More efficient and sustainable

This is also a more environmentally sustainable store. The new store model incorporates improvements in air conditioning, industrial refrigeration, and lighting. The use of more efficient and less polluting refrigerants, closed refrigerated cabinets, and LED lighting are some of the innovations implemented to reduce the store’s environmental impact, while also providing better lighting and more comfortable temperatures for customers. EROSKI’s next-generation stores are more eco-efficient and apply energy efficiency measures that reduce energy consumption compared to a conventional supermarket.

EROSKI in the Balearic Islands

Overall, EROSKI works with around 550 suppliers in the Balearic Islands, with a purchase volume of 121 million euros and commercialises around 2,200 regional products. EROSKI’s commercial network in the region includes 184 stores, including food stores and service stations, as well as its online supermarket.