EROSKI create your first podcast with real conversations, innovation and experiences about everything that is cooked up in the world of food, told by those who know it best. “If what really influences people is what we eat, perhaps we should call the young talent that is transforming the future of food influencers”. This is the premise from which the project began almost three years ago with the aim of giving visibility to a new generation committed to the change in the food model.

Today, EROSKI launches a new season of Infoodencers, articulated in a rich digital ecosystem that places the podcast as the central axis of the project. The brand seeks to adapt to new forms of content consumption and continue inspiring new generations around the future of food

EROSKI reaffirms its commitment to promote a better, more accessible and transformative diet for people and the planet. With this evolution, the brand not only reinforces its commitment to innovation in content, but also extends the scope of the project, consolidating Infoodencers as a reference window to discover the agents of change that are transforming food from new perspectives. Because, as the project itself well defends: what really influences people is not only what we see or hear, but what we eat.

 

Content and format that connect with the audience and grow in impact

Throughout these 23 episodes, the program has traveled the country collecting inspiring stories and has achieved an outstanding reception, consolidating itself as an innovative initiative with great impact among youth. Among the profiles interviewed in this first season are from a sailor ‘tiktoker’ to a regenerative farmer, through chefs with Michelin Stars, experts in ferments or specialists in vertical agriculture, among others.

The project accumulates more than 248 million impressions, 8.03% engagement and more than 5.5 million interactions on social networks. This success has driven the transformation of the format in its second season, adapting to the new trends of digital consumption and the diversification of platforms.

 

New season, new format and new stories

The new season is led by Ainhoa Oyarbide, Director of Brand and Communication of EROSKI, who dialogues with young leaders in the field of food, exploring both their personal trajectories and their vision for the future of the sector.

The first episode features the participation of Belén Roldán, a nutritional psychologist, who addresses the importance of developing a more conscious and healthy relationship with food, connecting habits, mind and emotional well-being.

 

EROSKI and its commitment to the environment

EROSKI is the first cooperative distribution group in the country, with a strong track record in the food and consumption sector. Through its network of stores and its online channel, it works to facilitate a healthy, accessible and sustainable diet.

Faithful to its cooperative model, the company maintains a firm commitment to the environment, supporting local producers, promoting sustainable practices and contributing to the economic and social development of the communities in which it operates.