{"id":49143,"date":"2025-02-25T08:16:35","date_gmt":"2025-02-25T07:16:35","guid":{"rendered":"https:\/\/corporativo.eroski.es\/las-compras-navidenas-de-2024-crecieron-un-16-con-mas-productos-premium%ef%bf%bc\/"},"modified":"2025-02-21T11:44:57","modified_gmt":"2025-02-21T10:44:57","slug":"las-compras-navidenas-de-2024-crecieron-un-16-con-mas-productos-premium","status":"publish","type":"post","link":"https:\/\/corporativo.eroski.es\/eu\/las-compras-navidenas-de-2024-crecieron-un-16-con-mas-productos-premium\/","title":{"rendered":"Eguberrietako 2024ko erosketak %16 handitu dira, eta premium erako produktu gehiago erosi dituzte"},"content":{"rendered":"\n<p><strong>Eguberrietako 2024ko erosketak<\/strong> gure saltokietan <strong>%16ko hazkundea izan dute <\/strong>batez beste aurreko urtearekin alderatuta, nahiz eta erosteko maiztasuna apaldu egin den. <strong>Kontsumitzaileek unitate gehiago erosi zituzten erosketa aldi bakoitzean, eta <em>premium<\/em><\/strong> erako produktuen aldeko hautua egin zuten gehiago, hala nola garagardo bereziak, oliba olioak eta kalitate handiagoko arrain kontserbak.<\/p>\n\n\n\n<p><strong>Salmenta bolumenik handieneko kategoriak, berriz, Eguberrietako produktuak, harategikoak eta frutategikoak izan ziren. <\/strong>Nabarmentzekoa da <strong>arrain produktuek<\/strong> harturiko garrantzia, bai arrandegikoek eta bai ontziratuek. Horretaz gainera, kontsumitzaileek <strong>fabrikatzaile marken aldeko joera handiagoa<\/strong> erakutsi zuten.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;Eguberrietako erosketak hipermerkatuetan kontzentratu ziren gehiago, eta aurreko urteetan baino gehiago atzeratu ziren&#8221;.<\/p><\/blockquote>\n\n\n\n<p><strong>Erretiratuen populazioak handitu zuen gehienbat gastua <\/strong>Eguberrietako kategorietan. Ume koskortuak dituzten familiak berriz lider izan ziren kontsumo osoa hartuta. Era berean, <strong>hipermerkatuetan erosketa gehiago egin zituzten<\/strong> supermerkatuetan eta online kanaletan baino.<\/p>\n\n\n\n<p>Azken lau urteetan, Eguberrietako erosketak gehien atzeratu dituzten urtea izan da 2024a, eta abenduan salmenta handiagoak izan dira aurreko hilabeteetan baino. Erosketa planifikatzeko modua eta ohiturak aldatzen ari dira oraindik ere, eta hori erronka eta aukera da aldi berean, eskaintza egokitu egin behar baita kontsumitzaileen beharretara.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"506\" src=\"https:\/\/corporativo.eroski.es\/wp-content\/uploads\/2025\/02\/Gra\u0301fico-gasto-naviden\u0303o-hogares-EUS.jpg\" alt=\"\" class=\"wp-image-49208\" srcset=\"https:\/\/corporativo.eroski.es\/wp-content\/uploads\/2025\/02\/Gra\u0301fico-gasto-naviden\u0303o-hogares-EUS.jpg 700w, https:\/\/corporativo.eroski.es\/wp-content\/uploads\/2025\/02\/Gra\u0301fico-gasto-naviden\u0303o-hogares-EUS-300x217.jpg 300w, https:\/\/corporativo.eroski.es\/wp-content\/uploads\/2025\/02\/Gra\u0301fico-gasto-naviden\u0303o-hogares-EUS-450x325.jpg 450w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eguberrietako 2024ko erosketak gure saltokietan %16ko hazkundea izan dute batez beste aurreko urtearekin alderatuta, nahiz eta erosteko maiztasuna apaldu egin den. Kontsumitzaileek unitate gehiago erosi zituzten erosketa aldi bakoitzean, eta premium erako produktuen aldeko hautua egin zuten gehiago, hala nola garagardo bereziak, oliba olioak eta kalitate handiagoko arrain kontserbak. Salmenta bolumenik handieneko kategoriak, berriz, Eguberrietako [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":49155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-49143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaurkotasuna-zure-hurbil"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Eguberrietako 2024ko erosketak %16 handitu dira, eta premium erako produktu gehiago erosi dituzte - Eroski Corporativo<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"eu_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eguberrietako 2024ko erosketak %16 handitu dira, eta premium erako produktu gehiago erosi dituzte - Eroski Corporativo\" \/>\n<meta property=\"og:description\" content=\"Eguberrietako 2024ko erosketak gure saltokietan %16ko hazkundea izan dute batez beste aurreko urtearekin alderatuta, nahiz eta erosteko maiztasuna apaldu egin den. Kontsumitzaileek unitate gehiago erosi zituzten erosketa aldi bakoitzean, eta premium erako produktuen aldeko hautua egin zuten gehiago, hala nola garagardo bereziak, oliba olioak eta kalitate handiagoko arrain kontserbak. Salmenta bolumenik handieneko kategoriak, berriz, Eguberrietako [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corporativo.eroski.es\/eu\/las-compras-navidenas-de-2024-crecieron-un-16-con-mas-productos-premium\/\" \/>\n<meta property=\"og:site_name\" content=\"Eroski Corporativo\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-25T07:16:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/corporativo.eroski.es\/wp-content\/uploads\/2025\/02\/w03_2502_eu.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mikel Acha Cortabarria\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mikel Acha Cortabarria\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/corporativo.eroski.es\/eu\/las-compras-navidenas-de-2024-crecieron-un-16-con-mas-productos-premium\/\",\"url\":\"https:\/\/corporativo.eroski.es\/eu\/las-compras-navidenas-de-2024-crecieron-un-16-con-mas-productos-premium\/\",\"name\":\"Eguberrietako 2024ko erosketak %16 handitu dira, eta premium erako produktu gehiago erosi dituzte - 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