{"id":8329,"date":"2019-06-10T08:38:54","date_gmt":"2019-06-10T08:38:54","guid":{"rendered":"https:\/\/corporativo.eroski.es\/memoria-2018\/cadena-de-valor\/"},"modified":"2019-06-20T08:18:43","modified_gmt":"2019-06-20T08:18:43","slug":"balio-katea","status":"publish","type":"page","link":"https:\/\/corporativo.eroski.es\/eu\/2018ko-memoria\/balio-katea\/","title":{"rendered":"Balio katea"},"content":{"rendered":"<div id=\"pl-8329\"  class=\"panel-layout\" ><div id=\"pg-8329-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-8329-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-8329-0-0-0\" class=\"widget_text so-panel widget widget_custom_html panel-first-child\" data-index=\"0\" ><div class=\"textwidget custom-html-widget\"><style>\n\timg {\n\t\tmax-width: 100%;\n\t\theight: auto;\n\t}\n\t.margin-bottom {\n\t\tmargin-bottom: 25px;\n\t}\n\th2.title {\n\t\tfont-size: 2.8rem;\n    line-height: 45px;\n    color: #004a2b;\n    margin-bottom: 30px;\n\t\tmargin-top: 60px;\n\t}\n\t.so-widget-memoria-section-collapsible-default-d75171398898 .col-lg-6 {\n    -ms-flex: 0 0 100%;\n    flex: 0 0 100%;\n    max-width: 100%;\n\t}\t\n\t.so-widget-memoria-section-collapsible-default-d75171398898 .col-lg-6.col {\n\t\t-ms-flex: 0 0 50%;\n    flex: 0 0 50%;\n    max-width: 50%;\n\t}\n\t.so-widget-memoria-section-collapsible-default-d75171398898 .col-md-5 {\n\t\t -ms-flex: 0 0 100%;\n    flex: 0 0 100%;\n    max-width: 100%;\n\t}\n\t.so-widget-memoria-section-collapsible-default-d75171398898 .col-md-5.col {\n\t  -ms-flex: 0 0 41.666667%;\n    flex: 0 0 41.666667%;\n    max-width: 41.666667%;\n\t}\n\t.collapsible-content img {\n\t\tmax-width: inherit !important;\n\t\twidth: 100% !important;\n\t\tmargin: auto !important;\n\t}\n\t.collapsible-content .col-md-5.col img {\n\t\tmax-width: 100% !important;\n\t}\n\t.link-arrow {\n\t\tcolor:#004A2C\n\t}\n\t.link-arrow svg {\n    fill: #004A2C;\n\t}\n\t.memoria-section-collapsible .container>header {\n\t\tcolor: #004a2b;\n\t}\n\t.memoria-section-collapsible .container>header .icon-collapse svg {\n\t\tfill: #004a2b;\n\t}\n\thr {\n    color: #f2f2f2;\n    margin-top: 2rem;\n    margin-bottom: 2rem;\n\t}\n\t\n\t.stats-list {\t\t\n    margin: 0;\n    padding: 0;\n    padding-left: 0px !important;\t\t\n\t\tmargin-bottom: 5rem;\n\t}\n\t\n\th2.title {\n\t\tfont-size: 2.8rem;\n    line-height: 45px;\n    color: #004a2b;\n    margin-bottom: 30px;\t\n\t}\n\tp.destacat {\n\t\tfont-weight: bold;\n    font-size: 22px;\n    line-height: 32px;\n    margin-top: 5rem;\n    margin-bottom: 3rem;\n\t}\n\t.memoria-wrapper {\n\t\tpadding: 0;\n\t}\n\t.top-portada {\n\t\tbackground-size: cover;\n\t    background-repeat: no-repeat;\n\t    height: 500px;\n\t    background-position: center;\n\t    position: relative;\n\t}\n\t.square-1 {\n\t\tposition: absolute;\n\t    left: 0;\n\t    bottom: 0;\n\t    width: 100%;\n\t    margin-left: 0px;\n\t    background: rgba(0, 74, 43, 0.75);\n\t    padding: 30px;\n\t    color: #fff;\n\t}\n\t.square-1 h4 {\n    font-weight: 300;\n    font-size: 24px;\n    color: #FFF;\n   margin-top: 5px;\n}\n\t.square-1 h3 {\n\t\t  font-size: 30px;\n\t    margin-bottom: 0px;\n\t}\n\t.square-2 {\n\t\tposition: absolute;\n    left: 50%;\n    bottom: 0;\n    width: 280px;\n    background: rgba(255,255,255,0.8);\n    height: 90px;\n    display: flex;\n    align-items: center;\n    justify-content: center;\n    font-size: 16px;\n    margin-left: 60px;\n\t}\n\t\/*\n\t.collapsible-content img {\n\t\tmax-width: 290px !important;\n\t\theight: auto;\n\t}\n\t*\/\n\t.link-archive svg * {\n\t\t    fill: #004a2b !important;\n\t\t    stroke: #004a2b !important;\n\t}\n\t\t.cartas-background {\n\t\tdisplay: flex;\n\t}\n\t.cartas-image {\n\t\tbackground-image: url(https:\/\/corporativo.eroski.es\/wp-content\/uploads\/2019\/05\/compromiso.jpg);\n\t    width: 75%;\n\t    background-size: cover;\n\t    background-position: center;\n\t    height: 450px;\n\t}\n\t.cartas-content {\n\t    background-color: #d72a30;\n\t    width: 25%;\n\t    display: flex;\n\t    flex-direction: column;\n\t    \n\t}\n\t.cartas-persona {\n\t\tpadding: 20px;\n\t\theight: 50%;\n\t\tcolor: #fff;\n\t\tposition: relative;\n\t\tborder-bottom: 1px solid #fff;\n\t}\n\t.cartas-persona a {\n\t\tcolor: #fff;\n\t\tposition: absolute;\n\t\tbottom: 20px;\n\t\tleft: 20px;\n\t}\n\t.cartas-persona h5 {\n\t\tmargin-bottom: 10px;\n\t}\n\t\n\t\n\t.memoria-summary-stats {\n        background-image: none !important;\n    }\n    .memoria-summary-stats-inner {\n        display: block !important;\n    }\n\n    .memoria-summary-stats .memoria-summary-stats-inner header {\n        width: 100%;\n        max-width: 100%;\n        color: #000;\n        margin-bottom: 20px;\n    }\n\n    .stats-list li a {\n\t\t\tcolor: #FFF;\n    }\n    .stats-list li {\n        background: #e64636;\n\t\t\t\tpadding: 70px 20px;\n        max-width: initial !important;\n    }\n\n    .stats-list li:nth-child(1) {\n        background: #e64636;\n    }\n    \n    .stats-list li:nth-child(2) {\n        background: #e21924;\n    }\n\n    .stats-list li:nth-child(3) {\n        background: #c8191e\n    }\n    \n    .stats-list li:nth-child(4) {\n        background: #e64636;\n    }\n\n    .memoria-summary-stats .memoria-summary-stats-inner header .link-arrow {\n        margin-top: 0;\n\n    }\n\n    .memoria-summary-stats-inner h2 {\n\n    }\n\n    .memoria-summary-stats .memoria-summary-stats-inner header .link-arrow span {\n        color: #000;\n    }\n\n    .memoria-summary-stats .memoria-summary-stats-inner header .link-arrow svg {\n        fill: #000;\n    }\n\t\n\t.stats-list svg {\n\t\tmargin: auto;\n    height: 80px;\n    margin-bottom: 30px;\n\t}\n\t\n\t@media (max-width: 768px) {\n\t\t.cartas-image\t{\n\t\t\twidth: 65%;\n\t\t}\n\t\t.cartas-content {\n\t\t\twidth: 35%;\n\t\t}\n\t\t.square-1 {\n\t\t\twidth: 260px;\n\t\t\tmargin-left: -130px;\n\t\t\tpadding: 20px;\n\t\t}\n\t\t.square-1 h3 {\n\t\t\tfont-size: 30px;\n\t\t}\n\t\t\n\t\t.square-1 h4 {\n\t\t\tfont-size: 16px;\n\t\t}\n\t\t.square-2 {\n\t\t\tfont-size: 15px;\n\t\t\tmargin-left: 40px;\n\t\t\twidth: 180px;\n\t\t}\n\t\t.square-2 .link-arrow svg {\n\t\t\tdisplay: none;\n\t\t}\t\t\n\t\t.swiper-wrapper {\n\t\t    display: block;\n\t\t}\n\t\t\n\t\t.memoria-cite-slider .swiper-wrapper > .cite {\n\t\t\tmin-width: 350px;\n\t\t\tmargin: auto !important;\n\t\t}\n\t\t\n\t}\n\t\n\t@media (max-width: 575px) {\n\t\t\n\t\t.cartas-background {\n\t\t\tdisplay: block;\n\t\t}\n\t\t\n\t\t.cartas-image {\n\t\t\twidth: 100%;\n\t\t\theight: 300px;\n\t\t}\n\t\t.cartas-content {\n\t\t\tflex-direction: row;\n    \twidth: 100%;\n\t\t}\n\t\t.cartas-persona {\n\t\t\t   border-right: 1px solid #fff;\n\t\t    width: 50%;\n\t\t\theight: 235px;\n\t\t}\n\t\t\n\t\t.square-2 {\n\t\t\tfont-size: 15px;\n    \tmargin-left: -130px;\n    \twidth: 260px;\n    \theight: 50px;\n\t\t}\n\t\t.square-1 {\n\t\t\t   width: 260px;\n\t    margin-left: -130px;\n  \t  padding: 20px;\n\t\t\tbottom: 50px;\n\t\t}\n\t}\t\n\t\n\t.small-title-collapsable {\n\t\tmargin-bottom: 50px;\n\t}\n\t\n\t.small-title-collapsable h3 {\n\t\tfont-size: 17px !important;\n\t}\n\t\n\t.swiper-container {\n\t\toverflow: visible;\n\t}\n\t\n\t.memoria-cite-slider .swiper-wrapper > .cite {\n\t\t\twidth: 33%;\n\t\tmargin: 0;\n\t\t}\n\t\n\t.swiper-scrollbar {\n\t\tdisplay: none;\n\t}\n\t\n\t\n<\/style>\n\t<\/div><\/div><div id=\"panel-8329-0-0-1\" class=\"widget_text so-panel widget widget_custom_html\" data-index=\"1\" ><div class=\"textwidget custom-html-widget\"><div class=\"top-portada\" style=\"background-image: url('\/wp-content\/uploads\/2019\/06\/cadena-valores.jpg')\">\n\t<div class=\"container\" style=\"position:relative; height: 100%; width: 100%;\">\t\t\n\t\t<div class=\"square-1\">\n\t\t\t<h3>Balio katea<\/h3>\n\t\t\t<h4>Enpresa hornitzaileekiko konpromisoa<\/h4>\n\t\t<\/div>\t\t\t\n\t<\/div>\n<\/div><\/div><\/div><div id=\"panel-8329-0-0-2\" class=\"widget_text so-panel widget widget_custom_html\" data-index=\"2\" ><div class=\"textwidget custom-html-widget\"><div class=\"container\">\n\t<p class=\"destacat\">\n2018an, balio katearen optimizazioaren eta berrikuntza integralaren, denda eredu berrien garapenaren eta bezeroekin beste modu bateko harremana izatearen aldeko apustua egiten jarraitu dugu, gure eguneroko jarduna inspiratzen duen \u201czurekin\u201d espirituaz blaituta.\t<\/p>\n\t\n<\/div>\n<\/div><\/div><div id=\"panel-8329-0-0-3\" class=\"widget_text so-panel widget widget_custom_html\" data-index=\"3\" ><div class=\"textwidget custom-html-widget\"><section class=\"intro-content\">\n<div class=\"container\">\n\t\n\t<h2 class=\"title\" style=\"margin-bottom: 15px;\">Balio-kate eraginkoreta kolaboratiboa <\/h2>\n\t\n\t<p>\n\t\tGero eta produktu sorta zabalagoa eta pertsonalizatua eskaini eta bezeroek gehiago aurrezteko, fabrikatzailearen marka eta gure marka eskaintzen ditugu gure balio katean, eta denda bakoitzetik hurbil ekoitzitako tokiko elikagaien aukera zabala daukagu. Nekazaritzako elikagaien ekoizpen ehunaren aniztasuna indartzen jarraitzen dugu, tokiko sektore jasangarri bat lortze aldera, EROSKIren eta gure bezeroen konpromisoari esker. Gainera, merkataritza itunei eusten diegu, kontsumitzaileei egiten diegun balio eta prezio proposamena hobetzeko.\n\t<\/p>\n\t<br><br>\n\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2019\/06\/balio-kate.jpg\">\t\n\n<\/div>\n<\/section><\/div><\/div><div id=\"panel-8329-0-0-4\" class=\"so-panel widget widget_memoria-section-collapsible\" data-index=\"4\" ><div class=\"small-title-collapsable panel-widget-style panel-widget-style-for-8329-0-0-4\" ><div class=\"so-widget-memoria-section-collapsible so-widget-memoria-section-collapsible-default-d75171398898\">\n\n\t<section class=\"memoria-section-collapsible collapsible\">\n\t<div class=\"container\">\n\t\t<header class=\"collapsible-handler\">\n\t\t\t<h3>Balio katea EROSKI<\/h3>\n\t\t\t<a class=\"icon-collapse\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n    <path d=\"M16.59 8.59L12 13.17 7.41 8.59 6 10l6 6 6-6z\"\/>\n    <path d=\"M0 0h24v24H0z\" fill=\"none\"\/>\n<\/svg>\n<\/a>\n\t\t<\/header>\n\t\t<div class=\"collapsible-content\">\n\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col-md-7 col-lg-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"col-md-5\">\n\t\t\t\t\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"550\" src=\"https:\/\/corporativo.eroski.es\/wp-content\/uploads\/2019\/06\/hornitzaileak-2.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t<\/div>\t\n<\/section>\n<\/div><\/div><\/div><div id=\"panel-8329-0-0-5\" class=\"so-panel widget widget_memoria-section-collapsible\" data-index=\"5\" ><div class=\"so-widget-memoria-section-collapsible so-widget-memoria-section-collapsible-default-d75171398898\">\n\n\t<section class=\"memoria-section-collapsible collapsible\">\n\t<div class=\"container\">\n\t\t<header class=\"collapsible-handler\">\n\t\t\t<h3>Gure markak<\/h3>\n\t\t\t<a class=\"icon-collapse\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n    <path d=\"M16.59 8.59L12 13.17 7.41 8.59 6 10l6 6 6-6z\"\/>\n    <path d=\"M0 0h24v24H0z\" fill=\"none\"\/>\n<\/svg>\n<\/a>\n\t\t<\/header>\n\t\t<div class=\"collapsible-content\">\n\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col-md-7 col-lg-6\">\n\t\t\t\t\t<p><span lang=\"en-US\">2018an, gure markak 41 urte bete ditu. Sortu zirenetik, EROSKI markako produktuak hazi egin dira eta familiako kide bihurtu dira; hori dela eta, lanean jarraitzen dugu bezeroei produktu gehiago eta kalitate hobeagokoak eskaintzearren, aurrezten laguntzeko.<\/span><\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"col-md-5\">\n\t\t\t\t\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1650\" height=\"1638\" src=\"https:\/\/corporativo.eroski.es\/wp-content\/uploads\/2019\/06\/gure-markak.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t<\/div>\t\n<\/section>\n<\/div><\/div><div id=\"panel-8329-0-0-6\" class=\"so-panel widget widget_memoria-section-collapsible\" data-index=\"6\" ><div class=\"so-widget-memoria-section-collapsible so-widget-memoria-section-collapsible-default-d75171398898\">\n\n\t<section class=\"memoria-section-collapsible collapsible\">\n\t<div class=\"container\">\n\t\t<header class=\"collapsible-handler\">\n\t\t\t<h3>Hornitzaileak<\/h3>\n\t\t\t<a class=\"icon-collapse\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n    <path d=\"M16.59 8.59L12 13.17 7.41 8.59 6 10l6 6 6-6z\"\/>\n    <path d=\"M0 0h24v24H0z\" fill=\"none\"\/>\n<\/svg>\n<\/a>\n\t\t<\/header>\n\t\t<div class=\"collapsible-content\">\n\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col-md-7 col-lg-6\">\n\t\t\t\t\t<p>Merkataritza banaketaren jardueran, produktuen prezioa, kalitatea eta eskuragarritasuna dira kontsumitzaileek ondoen estimatzen dituzten balioak. Hortaz, enpresa hornitzaileen hurbiltasuna (geografikoa zein baterako ekimenei heltzeko garaian) funtsezkoa da gaur egun.<\/p>\n<p>Merkataritza eta zerbitzu hornitzaileak herrialdeka:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"attachment-full size-full\" src=\"\/wp-content\/uploads\/2019\/06\/hornitzaileak.jpg\" alt=\"\" width=\"1400\" height=\"570\" \/><\/p>\n<p><strong>AGECORE, europako negoziazioko zentral handiena<\/strong><br \/>\nAGECORE zentrala Europako erosketen itun handiena da eta EROSKIk, ITM Taldeak (Frantzia), EDEKAk (Alemania), COLRUYTek (Belgika), CONADek (Italia) eta COOPek (Suitza) osatzen dute. Enpresa independenteak izateaz gain, epe luzeko ikuspegi estrategikoa partekatzen dute. Haien helburua da Europako kontsumitzaileei produktu sorta zabalago bat eskaintzea, aukeratzeko askatasun handiagoa izateko, prezio onenetan, eta gure enpresa hornitzaileentzako negozio aukerak zabaltzeko.<\/p>\n<p><strong>Gure hornitzaileen gizarte erantzukizuna<\/strong><br \/>\nJasangarritasuna, ekonomia, gizarte eta ingurumen alderdien arteko orekatzat hartuta, funtsezkoa da gure horniketa katea osatzen duten enpresak aukeratzean. Esate baterako, langileak erantzukizunez kudeatzeko eskatzen diegu gure hornitzaileei, eta enpresetan ingurumen kudeaketarako sistemak ezartzen dituztenak lehenesten ditugu.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"col-md-5\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t<\/div>\t\n<\/section>\n<\/div><\/div><div id=\"panel-8329-0-0-7\" class=\"so-panel widget widget_memoria-section-collapsible\" data-index=\"7\" ><div class=\"so-widget-memoria-section-collapsible so-widget-memoria-section-collapsible-default-d75171398898\">\n\n\t<section class=\"memoria-section-collapsible collapsible\">\n\t<div class=\"container\">\n\t\t<header class=\"collapsible-handler\">\n\t\t\t<h3>Logistika eraginkorra<\/h3>\n\t\t\t<a class=\"icon-collapse\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n    <path d=\"M16.59 8.59L12 13.17 7.41 8.59 6 10l6 6 6-6z\"\/>\n    <path d=\"M0 0h24v24H0z\" fill=\"none\"\/>\n<\/svg>\n<\/a>\n\t\t<\/header>\n\t\t<div class=\"collapsible-content\">\n\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col-md-7 col-lg-6\">\n\t\t\t\t\tHornikuntza kateko prozesuak optimizatzen jarraitzeko helburuarekin, eta \u201czurekin\u201d merkataritza ereduaren proposamenaren ildo beretik, gure produktuen freskotasuna hobetzearren lan egin dugu 2018an: <strong>kontsumitzaileek EROSKI kalitate handieneko produktu freskoak eskaintzen dituen hornikuntza kateetako bat dela aintzat har dezaten lortu nahi dugu.<\/strong>\n<div class=\"row\" style=\"margin-top: 35px;\">\n<div class=\"col-md-7 col\">Bestalde, tokiko hornitzaileekin lanean ari gara gure dendetan inguruotako ekoizleen produktu freskoak saltzeko. Horretarako, gaur egungo garraio ibilbideak birdiseinatu eta zerbitzu eredu berri horretara bideratutako fluxuak definitu ditugu.<\/div>\n<div class=\"col-md-5 col\"><img decoding=\"async\" style=\"width: 100%; height: auto;\" src=\"\/wp-content\/uploads\/2019\/06\/gure-plataforma-1.jpg\" \/><\/div>\n<\/div>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"col-md-5\">\n\t\t\t\t\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t<\/div>\t\n<\/section>\n<\/div><\/div><div id=\"panel-8329-0-0-8\" class=\"widget_text so-panel widget widget_custom_html\" data-index=\"8\" ><div class=\"textwidget custom-html-widget\"><section class=\"intro-content\">\n<div class=\"container\" style=\"margin-top:40px\">\n\t\t\n\t<a href=\"\/wp-content\/uploads\/2019\/06\/Balio-kate-eraginkoreta-kolaboratiboa.pdf\" target=\"_blank\" style=\"margin-bottom: 15px; display: block;\"><span class=\"link-arrow\"><span>Informazio gehiago<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 64 64\"><rect x=\"1.501\" y=\"30.999\" width=\"57.663\" height=\"2\"><\/rect><polygon points=\"48.977,44.574 46.879,42.322 57.984,32.001 46.879,21.677 48.977,19.426 62.499,32.001\"><\/polygon><\/svg><\/span><\/a>\n\n<\/div>\n<\/section><\/div><\/div><div id=\"panel-8329-0-0-9\" class=\"so-panel widget widget_separator\" data-index=\"9\" ><div class=\"so-widget-separator so-widget-separator-default-d75171398898\">\n<div class=\"separator vs-small\"><\/div><\/div><\/div><div id=\"panel-8329-0-0-10\" class=\"so-panel widget widget_memoria-cite-slider\" data-index=\"10\" ><div class=\"so-widget-memoria-cite-slider so-widget-memoria-cite-slider-default-d75171398898\">\n<div class=\"container\">\n    <section class=\"memoria-cite-slider\">\n        <div class=\"swiper-container mode-free\">\n            <div class=\"swiper-wrapper\">\n                                    <div class=\"swiper-slide cite\">\n                        <p>EROSKI markako <b>201 produktu<\/b> berri merkaturatu ditugu.<\/p>\n                    <\/div> \n                                    <div class=\"swiper-slide cite\">\n                        <p>EROSKIn<b>, 11.000 merkataritza eta zerbitzu enpresa hornitzailebaino<\/b> gehiagorekin egiten dugu lan.<\/p>\n                    <\/div> \n                                    <div class=\"swiper-slide cite\">\n                        <p>2018ko ekitaldian, <b>1.540 akordio<\/b> egin ditugu ETEekin eta kooperatibekin gure merkataritza eskaintzan tokiko eta eskualdeko produktu berriak sartzeko.<\/p>\n                    <\/div> \n                            <\/div>\n            <div class=\"swiper-scrollbar\"><\/div>\n        <\/div>\n    <\/section>\n<\/div><\/div><\/div><div id=\"panel-8329-0-0-11\" class=\"so-panel widget widget_separator\" data-index=\"11\" ><div class=\"so-widget-separator so-widget-separator-default-d75171398898\">\n<div class=\"separator vs-small\"><\/div><\/div><\/div><div id=\"panel-8329-0-0-12\" class=\"widget_text so-panel widget widget_custom_html\" data-index=\"12\" ><div class=\"textwidget custom-html-widget\"><section class=\"intro-content\">\n<div class=\"container\">\n\t\n\t<h2 class=\"title\">Tokiko produktu gehiago eskaintzeko konpromisoa<\/h2>\n\n\t\n\t<p class=\"destacat\">\n\t\tEROSKIren 6. konpromisoak arreta berezia jartzen du gure denden ingurune sozial eta  ekonomikoaren garapenean eta gune bakoitzeko kulturaren sustapenean.\n\t<\/p>\n\t\n\t<br><br>\n\t\n\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2019\/06\/mapa-1.jpg\">\n\n<\/div>\n<\/section><\/div><\/div><div id=\"panel-8329-0-0-13\" class=\"so-panel widget widget_memoria-section-collapsible\" data-index=\"13\" ><div class=\"so-widget-memoria-section-collapsible so-widget-memoria-section-collapsible-default-d75171398898\">\n\n\t<section class=\"memoria-section-collapsible collapsible\">\n\t<div class=\"container\">\n\t\t<header class=\"collapsible-handler\">\n\t\t\t<h3>Lankidetza tokiko nekazaritzako elikagaien ekoizleekin<\/h3>\n\t\t\t<a class=\"icon-collapse\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n    <path d=\"M16.59 8.59L12 13.17 7.41 8.59 6 10l6 6 6-6z\"\/>\n    <path d=\"M0 0h24v24H0z\" fill=\"none\"\/>\n<\/svg>\n<\/a>\n\t\t<\/header>\n\t\t<div class=\"collapsible-content\">\n\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col-md-7 col-lg-6\">\n\t\t\t\t\t<p>EROSKIren merkataritza politikak garrantzi handia ematen die tokiko ekonomiei, ingurunean aberastasuna sortuz, eta nekazaritzako elikagaien, ekonomiaren eta gizartearen garapena bideratuz.<\/p>\n<p><b>EROSKIk 4.200 enpresa hornitzaile inguru ditu Espainian, eta, haietatik, erdiak baino gehiago tokiko ekoizpen enpresa txikiak dira<\/b>. EROSKIren eta hornitzaileen arteko lankidetza horren oinarriak tokiko nekazaritzako elikagaien ETEekin ezarritako hiru jarduera konpromiso nagusiak dira.<\/p>\n<p>1. Ekoizpen enpresa txikien produktuak kontsumitzaileen esku jartzea.<\/p>\n<p>2. Mikroenpresak, ETEak eta kooperatibak aintzat hartzen dituen merkataritza kudeaketa izatea.<\/p>\n<p>3. Tokiko ekoizleak profesionalizatzeko eta haien enpresak hazteko planetan parte hartzea.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"col-md-5\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t<\/div>\t\n<\/section>\n<\/div><\/div><div id=\"panel-8329-0-0-14\" class=\"so-panel widget widget_memoria-section-collapsible\" data-index=\"14\" ><div class=\"so-widget-memoria-section-collapsible so-widget-memoria-section-collapsible-default-d75171398898\">\n\n\t<section class=\"memoria-section-collapsible collapsible\">\n\t<div class=\"container\">\n\t\t<header class=\"collapsible-handler\">\n\t\t\t<h3>Jatorri hautatuko produktuak, elementu bereizgarri gisa<\/h3>\n\t\t\t<a class=\"icon-collapse\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n    <path d=\"M16.59 8.59L12 13.17 7.41 8.59 6 10l6 6 6-6z\"\/>\n    <path d=\"M0 0h24v24H0z\" fill=\"none\"\/>\n<\/svg>\n<\/a>\n\t\t<\/header>\n\t\t<div class=\"collapsible-content\">\n\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col-md-7 col-lg-6\">\n\t\t\t\t\t<p>EROSKIn, bezeroei tokiko eta kalitate handieneko produktuak eskaini nahian, aspaldi sartu genituen adierazpen geografiko babestuak (AGB) eta jatorri deitura babestuak (JDB) gure merkataritza eskaintzan. Ziurtagiri horien bidez, bereziki edo esklusiboki jatorri geografikoaren ondorioz (dela faktore naturalengatik, dela giza faktoreengatik) kalitate edo ezaugarri bereziak dituzten elikagaiak bereizten dira. Gainera, JDBen kasuan, produktua deiturak mugatutako eskualde geografikoan eraldatzen eta elaboratzen dela bermatzen da.<\/p>\n<p><b>Gaur egun, JDBko edo AGBko 2.000 produktu baino gehiago ditugu.<\/b><\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"col-md-5\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t<\/div>\t\n<\/section>\n<\/div><\/div><div id=\"panel-8329-0-0-15\" class=\"so-panel widget widget_memoria-section-collapsible\" data-index=\"15\" ><div class=\"so-widget-memoria-section-collapsible so-widget-memoria-section-collapsible-default-d75171398898\">\n\n\t<section class=\"memoria-section-collapsible collapsible\">\n\t<div class=\"container\">\n\t\t<header class=\"collapsible-handler\">\n\t\t\t<h3>Tokiko produktuen sustapena<\/h3>\n\t\t\t<a class=\"icon-collapse\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n    <path d=\"M16.59 8.59L12 13.17 7.41 8.59 6 10l6 6 6-6z\"\/>\n    <path d=\"M0 0h24v24H0z\" fill=\"none\"\/>\n<\/svg>\n<\/a>\n\t\t<\/header>\n\t\t<div class=\"collapsible-content\">\n\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col-md-7 col-lg-6\">\n\t\t\t\t\t<p>Tokiko produktuak sustatzeko, EROSKIk haiekin lotutako kultura, gastronomia eta sukaldaritza balioak ere zabaldu eta sustatzen ditu. Azken urteetan, hurbileko produktuen eskaintza handitu dugu etengabe, eta, aldi berean, tokiko elikagai horien kontsumoa sustatzeko konpromisoa hartu dugu, gure kultura gastronomikoari, gure ekonomiari eta gure paisaiei eusteko bide bat dela uste dugulako econom\u00eda<\/p>\n<p><b>2018an, tokiko 40 kanpaina egin ditugu gure Geografia osoko elikagaiak ezagutzera emateko eta sustatzeko.<\/b><\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"col-md-5\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t<\/div>\t\n<\/section>\n<\/div><\/div><div id=\"panel-8329-0-0-16\" class=\"widget_text so-panel widget widget_custom_html\" data-index=\"16\" ><div class=\"textwidget custom-html-widget\"><div class=\"container\" style=\"margin-top:40px\">\n  <a href=\"\/wp-content\/uploads\/2019\/06\/CAP_05_tokiko_produktu_gehiago.pdf\" target=\"_blank\" style=\"margin-bottom: 15px; display: block;\"><span class=\"link-arrow\"><span>Informazio gehiago<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 64 64\"><rect x=\"1.501\" y=\"30.999\" width=\"57.663\" height=\"2\"><\/rect><polygon points=\"48.977,44.574 46.879,42.322 57.984,32.001 46.879,21.677 48.977,19.426 62.499,32.001\"><\/polygon><\/svg><\/span><\/a>\n<\/div><\/div><\/div><div id=\"panel-8329-0-0-17\" class=\"widget_text so-panel widget widget_custom_html panel-last-child\" data-index=\"17\" ><div class=\"textwidget custom-html-widget\"><div class=\"container\">\n  <div class=\"download-section\">\n\t\t<a target=\"_blank\" href=\"\/wp-content\/uploads\/2019\/06\/CAP_05_completo_euskera.pdf\" class=\"link-archive\" style=\"color: #004a2b !important;\"><span>Deskargagarriak 5. BALIO KATEA<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 64 64\">\n\t\t<g class=\"arrow\">\n\t\t\t<rect x=\"30.775\" y=\"3.222\" fill=\"#004a2b\" width=\"2.451\" height=\"45.957\"><\/rect>\n\t\t\t<polygon fill=\"#1E1E1C\" points=\"21.979,41.058 23.773,39.387 31.999,48.238 40.227,39.387 42.021,41.058 31.999,51.836\"><\/polygon>\t\t\t\n\t\t<\/g>\n\t\t<rect x=\"5.154\" y=\"58.328\" fill=\"#004a2b\" width=\"53.691\" height=\"2.45\"><\/rect>\n\t<\/svg>\n\t<\/a>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Balio katea Enpresa hornitzaileekiko konpromisoa 2018an, balio katearen optimizazioaren eta berrikuntza integralaren, denda eredu berrien garapenaren eta bezeroekin beste modu bateko harremana izatearen aldeko apustua egiten jarraitu dugu, gure eguneroko jarduna inspiratzen duen \u201czurekin\u201d espirituaz blaituta. Balio-kate eraginkoreta kolaboratiboa Gero eta produktu sorta zabalagoa eta pertsonalizatua eskaini eta bezeroek gehiago aurrezteko, fabrikatzailearen marka eta gure [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":5855,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"memoria.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-8329","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Balio katea - Eroski Corporativo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporativo.eroski.es\/eu\/2018ko-memoria\/balio-katea\/\" \/>\n<meta property=\"og:locale\" content=\"eu_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Balio katea - Eroski Corporativo\" \/>\n<meta property=\"og:description\" content=\"Balio katea Enpresa hornitzaileekiko konpromisoa 2018an, balio katearen optimizazioaren eta berrikuntza integralaren, denda eredu berrien garapenaren eta bezeroekin beste modu bateko harremana izatearen aldeko apustua egiten jarraitu dugu, gure eguneroko jarduna inspiratzen duen \u201czurekin\u201d espirituaz blaituta. 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