{"id":51695,"date":"2025-10-28T09:12:01","date_gmt":"2025-10-28T08:12:01","guid":{"rendered":"https:\/\/corporativo.eroski.es\/les-nostres-fires-de-producte-local-a-arago-i-catalunya-consoliden-el-compromis-amb-la-produccio-de-proximitat\/"},"modified":"2025-10-28T09:36:52","modified_gmt":"2025-10-28T08:36:52","slug":"les-nostres-fires-de-producte-local-a-arago-i-catalunya-consoliden-el-compromis-amb-la-produccio-de-proximitat","status":"publish","type":"post","link":"https:\/\/corporativo.eroski.es\/ca\/les-nostres-fires-de-producte-local-a-arago-i-catalunya-consoliden-el-compromis-amb-la-produccio-de-proximitat\/","title":{"rendered":"Les nostres fires de producte local a Arag\u00f3 i Catalunya consoliden el comprom\u00eds amb la producci\u00f3 de proximitat"},"content":{"rendered":"\n<p>Recentment hem celebrat amb gran acollida la nostra <strong>fira de producte local a Saragossa<\/strong>, un esdeveniment que ha servit, en companyia d\u2019una vintena de prove\u00efdors d\u2019Arag\u00f3, <strong>per destacar la riquesa dels vostres productes i per fomentar-ne el consum<\/strong>.<\/p>\n\n<p>Aquest comprom\u00eds s\u2019est\u00e9n i es consolida a Catalunya per mitj\u00e0 del <strong>nostre <\/strong><a href=\"https:\/\/www.caprabo.com\/url\/nostra-terra\/index-ca.html\"><strong>pla de Fires Caprabo de Productes de Proximitat<\/strong><\/a>. All\u00e0 <strong>preveiem que les vendes de producte de proximitat creixeran un 6 % aquest any<\/strong>, fins a fregar els 41 milions d\u2019euros, un indicador clar del <strong>valor estrat\u00e8gic de la producci\u00f3 local<\/strong>. Prop d\u2019una trentena de petits productors i cooperatives agroaliment\u00e0ries de Catalunya van donar a con\u00e8ixer els seus productes al supermercat Caprabo acabat de reformar del Centre Comercial L\u2019Illa Diagonal de Barcelona, despr\u00e9s d\u2019una inversi\u00f3 de 5 milions d\u2019euros, que s\u2019ha consolidat com un espai de refer\u00e8ncia a la ciutat.<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cLes fires s\u00f3n una plataforma vital per a posar en valor la qualitat, la tradici\u00f3 i l\u2019excel\u00b7l\u00e8ncia dels vostres productes.\u201d<\/p>\n<\/blockquote>\n\n<p>Les fires no s\u00f3n nom\u00e9s una trobada amb les persones consumidores, sin\u00f3 una plataforma vital per a <strong>posar en valor la qualitat, la tradici\u00f3 i l\u2019excel\u00b7l\u00e8ncia dels vostres aliments<\/strong>. Participant-hi, enfortim el vincle amb el territori, consolidem la xarxa de productors locals i contribu\u00efm a augmentar la penetraci\u00f3 dels productes de proximitat a les nostres botigues.<\/p>\n\n<p><strong>Apostar pel producte regional i local \u00e9s una palanca essencial per a un model m\u00e9s sostenible i arrelat<\/strong>. Continuarem impulsant aquestes iniciatives per assegurar el creixement i la visibilitat dels productes de proximitat.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recentment hem celebrat amb gran acollida la nostra fira de producte local a Saragossa, un esdeveniment que ha servit, en companyia d\u2019una vintena de prove\u00efdors d\u2019Arag\u00f3, per destacar la riquesa dels vostres productes i per fomentar-ne el consum. Aquest comprom\u00eds s\u2019est\u00e9n i es consolida a Catalunya per mitj\u00e0 del nostre pla de Fires Caprabo de [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":51670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[70],"tags":[],"class_list":["post-51695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-mas-cerca-de-ti-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les nostres fires de producte local a Arag\u00f3 i Catalunya consoliden el comprom\u00eds amb la producci\u00f3 de proximitat - Eroski Corporativo<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les nostres fires de producte local a Arag\u00f3 i Catalunya consoliden el comprom\u00eds amb la producci\u00f3 de proximitat - Eroski Corporativo\" \/>\n<meta property=\"og:description\" content=\"Recentment hem celebrat amb gran acollida la nostra fira de producte local a Saragossa, un esdeveniment que ha servit, en companyia d\u2019una vintena de prove\u00efdors d\u2019Arag\u00f3, per destacar la riquesa dels vostres productes i per fomentar-ne el consum. 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