{"id":49164,"date":"2025-02-25T08:16:35","date_gmt":"2025-02-25T07:16:35","guid":{"rendered":"https:\/\/corporativo.eroski.es\/las-compras-navidenas-de-2024-crecieron-un-16-con-mas-productos-premium%ef%bf%bc\/"},"modified":"2025-02-24T13:04:52","modified_gmt":"2025-02-24T12:04:52","slug":"las-compras-navidenas-de-2024-crecieron-un-16-con-mas-productos-premium","status":"publish","type":"post","link":"https:\/\/corporativo.eroski.es\/ca\/las-compras-navidenas-de-2024-crecieron-un-16-con-mas-productos-premium\/","title":{"rendered":"Les compres de Nadal van cr\u00e9ixer un 16% el 2024, amb m\u00e9s productes pr\u00e8mium"},"content":{"rendered":"\n<p>Les <strong>compres de Nadal<\/strong> als nostres establiments <strong>van experimentar el 2024 un creixement del 16 % en valor mitj\u00e0 per cistell<\/strong> en comparaci\u00f3 amb l\u2019any anterior, encara que la freq\u00fc\u00e8ncia de compra va augmentar menys. <strong>Les persones consumidores van adquirir m\u00e9s unitats per compra i van optar per productes m\u00e9s pr\u00e8mium<\/strong>, com ara cerveses especials, olis d\u2019oliva i conserves de peix de m\u00e9s qualitat.<\/p>\n\n\n\n<p>Les <strong>categories amb m\u00e9s volum de vendes van ser les de productes de Nadal, el taulell de carnisseria i la fruiteria. <\/strong>Hi destaca especialment el <strong>protagonisme de la peixateria<\/strong>, tant al taulell com en productes envasats. A m\u00e9s a m\u00e9s, les persones consumidores van mostrar <strong>m\u00e9s inclinaci\u00f3 envers les marques de fabricant<\/strong>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cLes compres de Nadal es van concentrar m\u00e9s als hipermercats i es van endarrerir m\u00e9s que en anys anteriors&#8221;.<\/p>\n<\/blockquote>\n\n\n\n<p><strong>Les persones retirades van ser el segment de poblaci\u00f3 que m\u00e9s va incrementar la despesa <\/strong>en categories de Nadal, mentre que les fam\u00edlies amb fills mitjans van liderar el consum total. Aix\u00ed mateix, <strong>les compres es van concentrar m\u00e9s als hipermercats<\/strong> que als supermercats i el canal en l\u00ednia. D\u2019altra banda, el 2024 les compres de Nadal es van endarrerir m\u00e9s que els \u00faltims quatre anys, amb un pes m\u00e9s gran de les vendes al desembre en comparaci\u00f3 amb anys anteriors. La planificaci\u00f3 i els h\u00e0bits de compra continuen evolucionant, i aix\u00f2 representa un repte i una oportunitat per a adaptar l\u2019oferta a les necessitats de les persones consumidores.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"508\" src=\"https:\/\/corporativo.eroski.es\/wp-content\/uploads\/2025\/02\/Grafico-gasto-navideno-hogares-CAT-1.jpg\" alt=\"\" class=\"wp-image-49271\" srcset=\"https:\/\/corporativo.eroski.es\/wp-content\/uploads\/2025\/02\/Grafico-gasto-navideno-hogares-CAT-1.jpg 700w, https:\/\/corporativo.eroski.es\/wp-content\/uploads\/2025\/02\/Grafico-gasto-navideno-hogares-CAT-1-300x218.jpg 300w, https:\/\/corporativo.eroski.es\/wp-content\/uploads\/2025\/02\/Grafico-gasto-navideno-hogares-CAT-1-450x327.jpg 450w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Les compres de Nadal als nostres establiments van experimentar el 2024 un creixement del 16 % en valor mitj\u00e0 per cistell en comparaci\u00f3 amb l\u2019any anterior, encara que la freq\u00fc\u00e8ncia de compra va augmentar menys. Les persones consumidores van adquirir m\u00e9s unitats per compra i van optar per productes m\u00e9s pr\u00e8mium, com ara cerveses especials, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":49130,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[70],"tags":[],"class_list":["post-49164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-mas-cerca-de-ti-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les compres de Nadal van cr\u00e9ixer un 16% el 2024, amb m\u00e9s productes pr\u00e8mium - Eroski Corporativo<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les compres de Nadal van cr\u00e9ixer un 16% el 2024, amb m\u00e9s productes pr\u00e8mium - Eroski Corporativo\" \/>\n<meta property=\"og:description\" content=\"Les compres de Nadal als nostres establiments van experimentar el 2024 un creixement del 16 % en valor mitj\u00e0 per cistell en comparaci\u00f3 amb l\u2019any anterior, encara que la freq\u00fc\u00e8ncia de compra va augmentar menys. Les persones consumidores van adquirir m\u00e9s unitats per compra i van optar per productes m\u00e9s pr\u00e8mium, com ara cerveses especials, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corporativo.eroski.es\/ca\/las-compras-navidenas-de-2024-crecieron-un-16-con-mas-productos-premium\/\" \/>\n<meta property=\"og:site_name\" content=\"Eroski Corporativo\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-25T07:16:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/corporativo.eroski.es\/wp-content\/uploads\/2025\/02\/w03_2502_es.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mikel Acha Cortabarria\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mikel Acha Cortabarria\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/corporativo.eroski.es\/ca\/las-compras-navidenas-de-2024-crecieron-un-16-con-mas-productos-premium\/\",\"url\":\"https:\/\/corporativo.eroski.es\/ca\/las-compras-navidenas-de-2024-crecieron-un-16-con-mas-productos-premium\/\",\"name\":\"Les compres de Nadal van cr\u00e9ixer un 16% el 2024, amb m\u00e9s productes pr\u00e8mium - 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