{"id":19643,"date":"2021-05-18T00:05:24","date_gmt":"2021-05-18T00:05:24","guid":{"rendered":"https:\/\/corporativo.eroski.es\/?page_id=19643"},"modified":"2021-06-29T10:42:10","modified_gmt":"2021-06-29T10:42:10","slug":"carta-del-president-2020","status":"publish","type":"page","link":"https:\/\/corporativo.eroski.es\/ca\/memoria-2020\/carta-del-president-2020\/","title":{"rendered":"Carta del president 2020"},"content":{"rendered":"<div id=\"pl-gb19643-6a1415ac49706\"  class=\"panel-layout\" ><div id=\"pg-gb19643-6a1415ac49706-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-gb19643-6a1415ac49706-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-gb19643-6a1415ac49706-0-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"0\" ><div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n<h1 class=\"wp-block-heading\"><strong>Carta del President<\/strong><\/h1>\n\n\n\n<p style=\"text-align:justify\">Els 12 mesos de 2020 han estat\nexcepcionals en la vida de tota la societat. Com en tants altres aspectes, la\npand\u00e8mia provocada per la Covid-19 tamb\u00e9 ha tingut els seus efectes en les\nempreses, tant en el dia a dia de la seva gesti\u00f3 com en la seva planificaci\u00f3 a\nllarg termini. Avui, la situaci\u00f3 ens ha obligat a viure, si cap, m\u00e9s propers a\nl&#8217;actualitat. <\/p>\n\n\n\n<p style=\"text-align:justify\">Em permetran que comenci aquest\nmissatge donant les gr\u00e0cies a totes les persones que fan possible EROSKI.\nPersones que, individual i col\u00b7lectivament, han estat a l&#8217;altura de les\ndemandes de la societat i que ho han fet amb determinaci\u00f3 i efic\u00e0cia, oferint\nen tot moment el millor de si mateixes en benefici de la comunitat. Per a cap\nde nosaltres ha estat una sorpresa la qualitat d&#8217;aquesta resposta. Per\u00f2 \u00e9s imprescindible\nrecon\u00e8ixer-ho, sobretot quan aconsegueix aquest nivell de dedicaci\u00f3.<\/p>\n\n\n\n<p style=\"text-align:justify\">La veritat \u00e9s que la\ncategoritzaci\u00f3 de la nostra activitat com a \u2018servei essencial\u2019 ens ha exigit\nagilitat i rapidesa en la resposta als reptes sorgits. <\/p>\n\n\n\n<p style=\"text-align:justify\">Ens marc\u00e0rem com a m\u00e0xima\nprioritat la garantia de la seguretat tant per als treballadors com per als\nclients. Va ser complicat en els primers moments, per\u00f2 acab\u00e0rem certificant els\nnostres establiments a trav\u00e9s del segell de <em>Global Safe Site<\/em> (Botiga M\u00e9s\nSegura) de Bureau Veritas. Al temps, hav\u00edem d&#8217;assegurar que les botigues\nestiguessin ben nodrides cada dia. Tota la cadena de valor ha funcionat de\nmanera excepcional i hem aconseguit donar bona resposta a una demanda acumulada\nque va augmentar significativament als primers moments de la crisi.<\/p>\n\n\n\n<p style=\"text-align:justify\">La pandemia ha afectat negativament a diversos col.lectius i, per fortuna, hem pogut atendre necessitats\napressants de diversos d&#8217;ells. Hem donat 1.000.000 de mascaretes a ajuntaments i\nentitats socials; hem facilitat l&#8217;acc\u00e9s a productes de primera necessitat a\ntrav\u00e9s de la nostra Targeta Solid\u00e0ria, posada a la disposici\u00f3 de les\ninstitucions p\u00fabliques, i hem donat als Banc dels Aliments l&#8217;equivalent a m\u00e9s de\n6.5 milions d&#8217;aliments. Hem realitzat la compra i l&#8217;hem portat a la casa de\nmilers de persones majors. L&#8217;any m\u00e9s complicat havia de ser l&#8217;any m\u00e9s solidari.\n<\/p>\n\n\n\n<p style=\"text-align:justify\">El consumidor ha canviat els\nseus h\u00e0bits de compra i nosaltres hem volgut acompanyar-li en aquest canvi. Ha\nbuscat altres maneres de relacionar-se amb nosaltres i ha utilitzat de manera intensa\nel canal online i internet. Aix\u00f2 suposa un repte de present i futur, perqu\u00e8\nall\u00f2 conjuntural s&#8217;ha convertit en estructural. La innovaci\u00f3 i la transformaci\u00f3\ndigital de la qual tant es parla en clau de negoci, no \u00e9s una altra cosa que\nfacilitar la vida al client, fer que trobi productes innovadors, diferents, que\ntingui una experi\u00e8ncia de compra m\u00e9s satisfact\u00f2ria, \u00e0gil i eficient. <\/p>\n\n\n\n<p style=\"text-align:justify\">D&#8217;igual manera, aquest\nconsumidor m\u00e9s omnicanal, est\u00e0 adquirint uns h\u00e0bits de consum m\u00e9s saludables i\nsostenibles. Per facilitar aquesta evoluci\u00f3, EROSKI ha ampliat la gamma de\nproductes Eco\/Bio de marca pr\u00f2pia, tant en frescos com en alimentaci\u00f3 no\nperible. Tamb\u00e9 estem facilitant l&#8217;acc\u00e9s a productes d&#8217;elevats est\u00e0ndards&nbsp;\nen aspectes com la petjada ecol\u00f2gica o el benestar animal i acostant l&#8217;origen\ndels productes al lloc on es consumiran. <\/p>\n\n\n\n<p style=\"text-align:justify\">Sense soluci\u00f3 de continu\u00eftat,\nl&#8217;any 2021 ja est\u00e0 en marxa i des de l&#8217;\u00e0mbit corporatiu i organitzatiu, EROSKI\nha progressat per adequar la seva estructura a la nova realitat. Rosa Carabel \u00e9s\nla nova directora general del grup. Els qui tenim la sort de treballar amb ella\nconeixem el seu talent, tenacitat i habilitat per liderar equips. Rosa estar\u00e0\nal capdavant d&#8217;un Consell de Direcci\u00f3 que s&#8217;amplia i incorpora \u00e0rees que\nresultaran fonamentals per al futur pr\u00f2xim com les d&#8217;innovaci\u00f3 i\ndesenvolupament. Aquests canvis s\u00f3n coherents amb els reptes de l&#8217;EROSKI que\nvolem continuar construint, amb l&#8217;obertura i transformaci\u00f3 de m\u00e9s botigues; amb\nla inversi\u00f3 en una log\u00edstica m\u00e9s eficient i sostenible i amb una sostinguda\naposta pel producte fresc i de proximitat. No oblidem tampoc el full de ruta\nque ens marquen els 17 Objectius de Desenvolupament Sostenible (ODS) de Nacions\nUnides als quals volem contribuir de manera decidida en virtut de la nostra adhesi\u00f3\nal Pacte Mundial al 2002 i que confirmem anualment amb l&#8217;actualitzaci\u00f3 dels\nnostres Compromisos per la Salut i la Sostenibilitat definits el 2018 gr\u00e0cies a\nles aportacions de m\u00e9s de 8000 Socis Clients. <\/p>\n\n\n\n<p style=\"text-align:justify\">Un dels \u00faltims passos que hem\ndonat des de l&#8217;\u00e0mbit corporatiu \u00e9s el de la incorporaci\u00f3 d&#8217;un soci per a\ncompartir la gesti\u00f3 del nostre negoci a Catalunya i a les Illes Balears.\nAquesta operaci\u00f3 ens situa a un escenari molt positiu per continuar afermant\nels nostres negocis als citats per\u00edmetres i \u00e9s, sens dubte, un pas definitiu en\nel proc\u00e9s de reestructuraci\u00f3 del deute iniciat a l&#8217;any 2009. <\/p>\n\n\n\n<p style=\"text-align:justify\">Aquest informe anual que tenen\nentre les seves mans recull interessants dades i detalls que podran confirmar\nel que he volgut traslladar-los en aquestes poques l\u00ednies. Espero que els\nresulti una lectura inspiradora. &nbsp;<\/p>\n\n\n\n<p>Agust\u00edn Markaide                                                                                                                                             <br>President Grup EROSKI  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carta del President Els 12 mesos de 2020 han estat excepcionals en la vida de tota la societat. Com en tants altres aspectes, la pand\u00e8mia provocada per la Covid-19 tamb\u00e9 ha tingut els seus efectes en les empreses, tant en el dia a dia de la seva gesti\u00f3 com en la seva planificaci\u00f3 a llarg [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":19610,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-19643","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Carta del president 2020 - Eroski Corporativo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporativo.eroski.es\/ca\/memoria-2020\/carta-del-president-2020\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carta del president 2020 - Eroski Corporativo\" \/>\n<meta property=\"og:description\" content=\"Carta del President Els 12 mesos de 2020 han estat excepcionals en la vida de tota la societat. Com en tants altres aspectes, la pand\u00e8mia provocada per la Covid-19 tamb\u00e9 ha tingut els seus efectes en les empreses, tant en el dia a dia de la seva gesti\u00f3 com en la seva planificaci\u00f3 a llarg [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corporativo.eroski.es\/ca\/memoria-2020\/carta-del-president-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Eroski Corporativo\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-29T10:42:10+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/corporativo.eroski.es\/ca\/memoria-2020\/carta-del-president-2020\/\",\"url\":\"https:\/\/corporativo.eroski.es\/ca\/memoria-2020\/carta-del-president-2020\/\",\"name\":\"Carta del president 2020 - Eroski Corporativo\",\"isPartOf\":{\"@id\":\"https:\/\/corporativo.eroski.es\/ca\/#website\"},\"datePublished\":\"2021-05-18T00:05:24+00:00\",\"dateModified\":\"2021-06-29T10:42:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/corporativo.eroski.es\/ca\/memoria-2020\/carta-del-president-2020\/#breadcrumb\"},\"inLanguage\":\"ca-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/corporativo.eroski.es\/ca\/memoria-2020\/carta-del-president-2020\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/corporativo.eroski.es\/ca\/memoria-2020\/carta-del-president-2020\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/corporativo.eroski.es\/ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mem\u00f2ria 2020\",\"item\":\"https:\/\/corporativo.eroski.es\/ca\/memoria-2020\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Carta del president 2020\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/corporativo.eroski.es\/ca\/#website\",\"url\":\"https:\/\/corporativo.eroski.es\/ca\/\",\"name\":\"Eroski Corporativo\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/corporativo.eroski.es\/ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca-ES\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Carta del president 2020 - Eroski Corporativo","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/corporativo.eroski.es\/ca\/memoria-2020\/carta-del-president-2020\/","og_locale":"ca_ES","og_type":"article","og_title":"Carta del president 2020 - Eroski Corporativo","og_description":"Carta del President Els 12 mesos de 2020 han estat excepcionals en la vida de tota la societat. Com en tants altres aspectes, la pand\u00e8mia provocada per la Covid-19 tamb\u00e9 ha tingut els seus efectes en les empreses, tant en el dia a dia de la seva gesti\u00f3 com en la seva planificaci\u00f3 a llarg [&hellip;]","og_url":"https:\/\/corporativo.eroski.es\/ca\/memoria-2020\/carta-del-president-2020\/","og_site_name":"Eroski Corporativo","article_modified_time":"2021-06-29T10:42:10+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/corporativo.eroski.es\/ca\/memoria-2020\/carta-del-president-2020\/","url":"https:\/\/corporativo.eroski.es\/ca\/memoria-2020\/carta-del-president-2020\/","name":"Carta del president 2020 - Eroski Corporativo","isPartOf":{"@id":"https:\/\/corporativo.eroski.es\/ca\/#website"},"datePublished":"2021-05-18T00:05:24+00:00","dateModified":"2021-06-29T10:42:10+00:00","breadcrumb":{"@id":"https:\/\/corporativo.eroski.es\/ca\/memoria-2020\/carta-del-president-2020\/#breadcrumb"},"inLanguage":"ca-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/corporativo.eroski.es\/ca\/memoria-2020\/carta-del-president-2020\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/corporativo.eroski.es\/ca\/memoria-2020\/carta-del-president-2020\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/corporativo.eroski.es\/ca\/"},{"@type":"ListItem","position":2,"name":"Mem\u00f2ria 2020","item":"https:\/\/corporativo.eroski.es\/ca\/memoria-2020\/"},{"@type":"ListItem","position":3,"name":"Carta del president 2020"}]},{"@type":"WebSite","@id":"https:\/\/corporativo.eroski.es\/ca\/#website","url":"https:\/\/corporativo.eroski.es\/ca\/","name":"Eroski Corporativo","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/corporativo.eroski.es\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca-ES"}]}},"_links":{"self":[{"href":"https:\/\/corporativo.eroski.es\/ca\/wp-json\/wp\/v2\/pages\/19643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/corporativo.eroski.es\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/corporativo.eroski.es\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/corporativo.eroski.es\/ca\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/corporativo.eroski.es\/ca\/wp-json\/wp\/v2\/comments?post=19643"}],"version-history":[{"count":4,"href":"https:\/\/corporativo.eroski.es\/ca\/wp-json\/wp\/v2\/pages\/19643\/revisions"}],"predecessor-version":[{"id":20798,"href":"https:\/\/corporativo.eroski.es\/ca\/wp-json\/wp\/v2\/pages\/19643\/revisions\/20798"}],"up":[{"embeddable":true,"href":"https:\/\/corporativo.eroski.es\/ca\/wp-json\/wp\/v2\/pages\/19610"}],"wp:attachment":[{"href":"https:\/\/corporativo.eroski.es\/ca\/wp-json\/wp\/v2\/media?parent=19643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}