{"id":10114,"date":"2019-06-10T08:38:54","date_gmt":"2019-06-10T08:38:54","guid":{"rendered":"https:\/\/corporativo.eroski.es\/memoria-2018\/cadena-de-valor\/"},"modified":"2019-07-10T06:04:24","modified_gmt":"2019-07-10T06:04:24","slug":"cadena-de-valor","status":"publish","type":"page","link":"https:\/\/corporativo.eroski.es\/ca\/memoria-2018\/cadena-de-valor\/","title":{"rendered":"Cadena de valor"},"content":{"rendered":"<div id=\"pl-10114\"  class=\"panel-layout\" ><div id=\"pg-10114-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-10114-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-10114-0-0-0\" class=\"widget_text so-panel widget widget_custom_html panel-first-child\" data-index=\"0\" ><div class=\"textwidget custom-html-widget\"><style>\n\timg {\n\t\tmax-width: 100%;\n\t\theight: auto;\n\t}\n\t.margin-bottom {\n\t\tmargin-bottom: 25px;\n\t}\n\th2.title {\n\t\tfont-size: 2.8rem;\n    line-height: 45px;\n    color: #004a2b;\n    margin-bottom: 30px;\n\t\tmargin-top: 60px;\n\t}\n\t.so-widget-memoria-section-collapsible-default-d75171398898 .col-lg-6 {\n    -ms-flex: 0 0 100%;\n    flex: 0 0 100%;\n    max-width: 100%;\n\t}\t\n\t.so-widget-memoria-section-collapsible-default-d75171398898 .col-lg-6.col {\n\t\t-ms-flex: 0 0 50%;\n    flex: 0 0 50%;\n    max-width: 50%;\n\t}\n\t.so-widget-memoria-section-collapsible-default-d75171398898 .col-md-5 {\n\t\t -ms-flex: 0 0 100%;\n    flex: 0 0 100%;\n    max-width: 100%;\n\t}\n\t.so-widget-memoria-section-collapsible-default-d75171398898 .col-md-5.col {\n\t  -ms-flex: 0 0 41.666667%;\n    flex: 0 0 41.666667%;\n    max-width: 41.666667%;\n\t}\n\t.collapsible-content img {\n\t\tmax-width: inherit !important;\n\t\twidth: 100% !important;\n\t\tmargin: auto !important;\n\t}\n\t.collapsible-content .col-md-5.col img {\n\t\tmax-width: 100% !important;\n\t}\n\t.link-arrow {\n\t\tcolor:#004A2C\n\t}\n\t.link-arrow svg {\n    fill: #004A2C;\n\t}\n\t\n\t.memoria-section-collapsible .container>header {\n\t\tcolor: #004a2b;\n\t}\n\t.memoria-section-collapsible .container>header .icon-collapse svg {\n\t\tfill: #004a2b;\n\t}\n\thr {\n    color: #f2f2f2;\n    margin-top: 2rem;\n    margin-bottom: 2rem;\n\t}\n\t\n\t.stats-list {\t\t\n    margin: 0;\n    padding: 0;\n    padding-left: 0px !important;\t\t\n\t\tmargin-bottom: 5rem;\n\t}\n\t\n\t.small-title-collapsable {\n\t\tmargin-bottom: 50px;\n\t}\n\t\n\t.small-title-collapsable h3 {\n\t\tfont-size: 17px !important;\n\t}\n\t\n\th2.title {\n\t\tfont-size: 2.8rem;\n    line-height: 45px;\n    color: #004a2b;\n    margin-bottom: 30px;\t\n\t}\n\tp.destacat {\n\t\tfont-weight: bold;\n    font-size: 22px;\n    line-height: 32px;\n    margin-top: 5rem;\n    margin-bottom: 3rem;\n\t}\n\n\t.memoria-wrapper {\n\t\tpadding: 0;\n\t}\n\t.top-portada {\n\t\tbackground-size: cover;\n\t    background-repeat: no-repeat;\n\t    height: 500px;\n\t    background-position: center;\n\t    position: relative;\n\t}\n\t.square-1 {\n\t\tposition: absolute;\n\t    left: 0;\n\t 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35%;\n\t\t}\n\t\t.square-1 {\n\t\t\twidth: 260px;\n\t\t\tmargin-left: -130px;\n\t\t\tpadding: 20px;\n\t\t}\n\t\t.square-1 h3 {\n\t\t\tfont-size: 30px;\n\t\t}\n\t\t\n\t\t.square-1 h4 {\n\t\t\tfont-size: 16px;\n\t\t}\n\t\t.square-2 {\n\t\t\tfont-size: 15px;\n\t\t\tmargin-left: 40px;\n\t\t\twidth: 180px;\n\t\t}\n\t\t.square-2 .link-arrow svg {\n\t\t\tdisplay: none;\n\t\t}\n\t\t\n\t\t.swiper-wrapper {\n\t\t    display: block;\n\t\t}\n\t\t\n\t\t.memoria-cite-slider .swiper-wrapper > .cite {\n\t\t\tmin-width: 350px;\n\t\t\tmargin: auto !important;\n\t\t}\n\t\t\n\t}\n\t\n\t@media (max-width: 575px) {\n\t\t\n\t\t.cartas-background {\n\t\t\tdisplay: block;\n\t\t}\n\t\t\n\t\t.cartas-image {\n\t\t\twidth: 100%;\n\t\t\theight: 300px;\n\t\t}\n\t\t.cartas-content {\n\t\t\tflex-direction: row;\n    \twidth: 100%;\n\t\t}\n\t\t.cartas-persona {\n\t\t\t   border-right: 1px solid #fff;\n\t\t    width: 50%;\n\t\t\theight: 235px;\n\t\t}\n\t\t\n\t\t.square-2 {\n\t\t\tfont-size: 15px;\n    \tmargin-left: -130px;\n    \twidth: 260px;\n    \theight: 50px;\n\t\t}\n\t\t.square-1 {\n\t\t\t   width: 260px;\n\t    margin-left: -130px;\n  \t  padding: 20px;\n\t\t\tbottom: 50px;\n\t\t}\n\t}\t\n\t\n\t.swiper-container {\n\t\toverflow: visible;\n\t}\n\t\n\t.memoria-cite-slider .swiper-wrapper > .cite {\n\t\t\twidth: 33%;\n\t\tmargin: 0;\n\t\t}\n\t\n\t.swiper-scrollbar {\n\t\tdisplay: none;\n\t}\n\t\/**\n\t.memoria-cite-slider .swiper-wrapper > .cite {\n\t\twidth: 33%;\n\t\tfloat: left;\n\t}\n\t\n\t.swiper-scrollbar {\n\t\tdisplay: none;\n\t}\n\t\n\t.swiper-wrapper {\n\t\tdisplay: block !important;\n\t}**\/\n<\/style>\n\t<\/div><\/div><div id=\"panel-10114-0-0-1\" class=\"widget_text so-panel widget widget_custom_html\" data-index=\"1\" ><div class=\"textwidget custom-html-widget\"><div class=\"top-portada\" style=\"background-image: url('\/wp-content\/uploads\/2019\/06\/cadena-valores.jpg')\">\n\t<div class=\"container\" style=\"position:relative; height: 100%; width: 100%;\">\t\t\n\t\t<div class=\"square-1\">\n\t\t\t<h3>Cadena de valor<\/h3>\n\t\t\t<h4>Comprom\u00eds amb les nostres empreses prove\u00efdores<\/h4>\n\t\t<\/div>\t\t\t\n\t<\/div>\n<\/div><\/div><\/div><div id=\"panel-10114-0-0-2\" class=\"widget_text so-panel widget widget_custom_html\" data-index=\"2\" ><div class=\"textwidget custom-html-widget\"><div class=\"container\">\n\t<p class=\"destacat\">\n\t\tEn 2018 hem continuat amb la nostra aposta per una innovaci\u00f3 integral i per l\u2019optimitzaci\u00f3 de la cadena de valor, el desenvolupament de nous models de botiga i una nova forma de relacionar-nos amb la clientela, impregnant-ho tot de l\u2019esperit \u201camb tu\u201d que inspira el nostre dia a dia.\n\t<\/p>\n\t\n<\/div>\n<\/div><\/div><div id=\"panel-10114-0-0-3\" class=\"widget_text so-panel widget widget_custom_html\" data-index=\"3\" ><div class=\"textwidget custom-html-widget\"><section class=\"intro-content\">\n<div class=\"container\">\n\t\n\t<h2 class=\"title\" style=\"margin-bottom: 15px;\">Cadena de valor eficient i col\u00b7laborativa <\/h2>\n\t\n\t<p>\n\t\tPer aconseguir una gamma de productes cada cop m\u00e9s \u00e0mplia, personalitzada i amb un estalvi m\u00e9s gran, treballem amb una cadena de valor oberta a la marca de fabricant, a la nostra pr\u00f2pia marca i a l\u2019enorme diversitat dels aliments de producci\u00f3 local als voltants de cada una de les nostres botigues. Reforcem la diversitat del teixit productiu agroalimentari per aconseguir un sector local sostenible gr\u00e0cies al comprom\u00eds compartit d\u2019EROSKI i la nostra clientela. A m\u00e9s a m\u00e9s, seguim mantenint les aliances comercials per millorar la nostra proposta a les persones consumidores en valor i preu.\n\t<\/p>\n\t<br><br>\n\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2019\/07\/les-claus.jpg\">\t\n\n\t\t\n<\/div>\n<\/section><\/div><\/div><div id=\"panel-10114-0-0-4\" class=\"so-panel widget widget_memoria-section-collapsible\" data-index=\"4\" ><div class=\"small-title-collapsable panel-widget-style panel-widget-style-for-10114-0-0-4\" ><div class=\"so-widget-memoria-section-collapsible so-widget-memoria-section-collapsible-default-d75171398898\">\n\n\t<section class=\"memoria-section-collapsible collapsible\">\n\t<div class=\"container\">\n\t\t<header class=\"collapsible-handler\">\n\t\t\t<h3>Cadena de valor de EROSKI<\/h3>\n\t\t\t<a class=\"icon-collapse\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n    <path d=\"M16.59 8.59L12 13.17 7.41 8.59 6 10l6 6 6-6z\"\/>\n    <path d=\"M0 0h24v24H0z\" fill=\"none\"\/>\n<\/svg>\n<\/a>\n\t\t<\/header>\n\t\t<div class=\"collapsible-content\">\n\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col-md-7 col-lg-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"col-md-5\">\n\t\t\t\t\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1650\" height=\"585\" src=\"https:\/\/corporativo.eroski.es\/wp-content\/uploads\/2019\/07\/cadena_de_valor_EROSKI_catala-1.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t<\/div>\t\n<\/section>\n<\/div><\/div><\/div><div id=\"panel-10114-0-0-5\" class=\"so-panel widget widget_memoria-section-collapsible\" data-index=\"5\" ><div class=\"so-widget-memoria-section-collapsible so-widget-memoria-section-collapsible-default-d75171398898\">\n\n\t<section class=\"memoria-section-collapsible collapsible\">\n\t<div class=\"container\">\n\t\t<header class=\"collapsible-handler\">\n\t\t\t<h3>Les nostres marques<\/h3>\n\t\t\t<a class=\"icon-collapse\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n    <path d=\"M16.59 8.59L12 13.17 7.41 8.59 6 10l6 6 6-6z\"\/>\n    <path d=\"M0 0h24v24H0z\" fill=\"none\"\/>\n<\/svg>\n<\/a>\n\t\t<\/header>\n\t\t<div class=\"collapsible-content\">\n\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col-md-7 col-lg-6\">\n\t\t\t\t\t<p>L\u2019any 2018 hem complert 41 anys amb la nostra marca pr\u00f2pia. Des del seu naixement, els productes de marca EROSKI han crescut fins a convertir-se en un m\u00e9s de la fam\u00edlia. Per aix\u00f2, continuem treballant per oferir cada cop m\u00e9s productes i amb m\u00e9s qualitat que ajudin a estalviar.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"col-md-5\">\n\t\t\t\t\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1460\" src=\"https:\/\/corporativo.eroski.es\/wp-content\/uploads\/2019\/07\/marques.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t<\/div>\t\n<\/section>\n<\/div><\/div><div id=\"panel-10114-0-0-6\" class=\"so-panel widget widget_memoria-section-collapsible\" data-index=\"6\" ><div class=\"so-widget-memoria-section-collapsible so-widget-memoria-section-collapsible-default-d75171398898\">\n\n\t<section class=\"memoria-section-collapsible collapsible\">\n\t<div class=\"container\">\n\t\t<header class=\"collapsible-handler\">\n\t\t\t<h3>Els nostres prove\u00efdors<\/h3>\n\t\t\t<a class=\"icon-collapse\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n    <path d=\"M16.59 8.59L12 13.17 7.41 8.59 6 10l6 6 6-6z\"\/>\n    <path d=\"M0 0h24v24H0z\" fill=\"none\"\/>\n<\/svg>\n<\/a>\n\t\t<\/header>\n\t\t<div class=\"collapsible-content\">\n\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col-md-7 col-lg-6\">\n\t\t\t\t\t<p>En una activitat com la distribuci\u00f3 comercial, en la qual el preu, la qualitat i la rapidesa en la disponibilitat dels productes s\u2019han convertit en valors cada cop m\u00e9s preuats per a les persones consumidores, la proximitat amb les empreses prove\u00efdores, tant geogr\u00e0fica com a l\u2019hora d\u2019abordar iniciatives conjuntes, s\u2019ha convertit en un element cr\u00edtic.<\/p>\n<p>Nombre de prove\u00efdors comercials i de serveis per pa\u00eds:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10153\" src=\"https:\/\/corporativo.eroski.es\/wp-content\/uploads\/2019\/07\/taula-paisos.png\" alt=\"\" width=\"1500\" height=\"611\" srcset=\"https:\/\/corporativo.eroski.es\/wp-content\/uploads\/2019\/07\/taula-paisos.png 1500w, https:\/\/corporativo.eroski.es\/wp-content\/uploads\/2019\/07\/taula-paisos-300x122.png 300w, https:\/\/corporativo.eroski.es\/wp-content\/uploads\/2019\/07\/taula-paisos-768x313.png 768w, https:\/\/corporativo.eroski.es\/wp-content\/uploads\/2019\/07\/taula-paisos-1024x417.png 1024w, https:\/\/corporativo.eroski.es\/wp-content\/uploads\/2019\/07\/taula-paisos-450x183.png 450w, https:\/\/corporativo.eroski.es\/wp-content\/uploads\/2019\/07\/taula-paisos-900x367.png 900w, https:\/\/corporativo.eroski.es\/wp-content\/uploads\/2019\/07\/taula-paisos-992x404.png 992w, https:\/\/corporativo.eroski.es\/wp-content\/uploads\/2019\/07\/taula-paisos-1200x489.png 1200w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<p><strong>AGECORE, la central m\u00e9s gran de negociaci\u00f3 europea<\/strong><br \/>\nLa central AGECORE constitueix la principal alian\u00e7a europea de compres, formada per EROSKI juntament amb el Grup ITM (Fran\u00e7a), EDEKA (Alemanya), COLRUYT (B\u00e8lgica), CONAD (It\u00e0lia) i COOP (Su\u00efssa). Tot i ser empreses independents, comparteixen una visi\u00f3 estrat\u00e8gica a llarg termini. El seu objectiu \u00e9s oferir als consumidors europeus una gamma de productes m\u00e9s \u00e0mplia per a una llibertat d\u2019elecci\u00f3 m\u00e9s gran i uns millors preus, aix\u00ed com ampliar les oportunitats de negoci per a les empreses prove\u00efdores.<\/p>\n<p><strong>Responsabilitat social dels nostres prove\u00efdors<\/strong><br \/>\nLa sostenibilitat, entesa com el balan\u00e7 en els aspectes econ\u00f2mics, socials i mediambientals, \u00e9s tamb\u00e9 clau en la selecci\u00f3 de les empreses que conformen la nostra cadena de subministrament. Aix\u00ed, exigim a les empreses prove\u00efdores que mantinguin una gesti\u00f3 responsable de les seves persones treballadores i potenciem les que implementen sistemes de gesti\u00f3 ambiental.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"col-md-5\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t<\/div>\t\n<\/section>\n<\/div><\/div><div id=\"panel-10114-0-0-7\" class=\"so-panel widget widget_memoria-section-collapsible\" data-index=\"7\" ><div class=\"so-widget-memoria-section-collapsible so-widget-memoria-section-collapsible-default-d75171398898\">\n\n\t<section class=\"memoria-section-collapsible collapsible\">\n\t<div class=\"container\">\n\t\t<header class=\"collapsible-handler\">\n\t\t\t<h3>Log\u00edstica eficient<\/h3>\n\t\t\t<a class=\"icon-collapse\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n    <path d=\"M16.59 8.59L12 13.17 7.41 8.59 6 10l6 6 6-6z\"\/>\n    <path d=\"M0 0h24v24H0z\" fill=\"none\"\/>\n<\/svg>\n<\/a>\n\t\t<\/header>\n\t\t<div class=\"collapsible-content\">\n\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col-md-7 col-lg-6\">\n\t\t\t\t\tAmb l\u2019objectiu de continuar optimitzant els nostres processos a la cadena de subministrament, en l\u00ednia tamb\u00e9 amb la proposta del model comercial \u201camb tu\u201d, durant el 2018 hem treballat per millorar la frescor dels nostres productes: volem que els consumidors reconeguin EROSKI com una de les cadenes de subministrament amb producte fresc de millor qualitat.\n\n<div class=\"row\" style=\"margin-top: 35px;\">\n<div class=\"col-md-7 col\">\nAddicionalment estem treballant amb els prove\u00efdors locals per disposar a les nostres botigues de productes frescos dels productors de la zona. Aix\u00f2 ha suposat redissenyar les rutes de transport actuals i definir nous fluxos orientats a aquest nou model de servei\n<\/div>\n<div class=\"col-md-5 col\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2019\/07\/gracies.png\" style=\"width: 100%; height: auto;\"\/>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"col-md-5\">\n\t\t\t\t\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t<\/div>\t\n<\/section>\n<\/div><\/div><div id=\"panel-10114-0-0-8\" class=\"widget_text so-panel widget widget_custom_html\" data-index=\"8\" ><div class=\"textwidget custom-html-widget\"><section>\n<div class=\"container\" style=\"margin-top: 40px\">\n\n<a href=\"\/wp-content\/uploads\/2019\/07\/1_Cap05_CadenadeValorEficient.pdf\" target=\"_blank\" style=\"margin-bottom: 15px; display: block;\"><span class=\"link-arrow\"><span>M\u00e9s informaci\u00f3<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 64 64\"><rect x=\"1.501\" y=\"30.999\" width=\"57.663\" height=\"2\"><\/rect><polygon points=\"48.977,44.574 46.879,42.322 57.984,32.001 46.879,21.677 48.977,19.426 62.499,32.001\"><\/polygon><\/svg><\/span><\/a>\n\t\n\t<\/div>\n<\/section><\/div><\/div><div id=\"panel-10114-0-0-9\" class=\"so-panel widget widget_separator\" data-index=\"9\" ><div class=\"so-widget-separator so-widget-separator-default-d75171398898\">\n<div class=\"separator vs-small\"><\/div><\/div><\/div><div id=\"panel-10114-0-0-10\" class=\"so-panel widget widget_memoria-cite-slider\" data-index=\"10\" ><div class=\"so-widget-memoria-cite-slider so-widget-memoria-cite-slider-default-d75171398898\">\n<div class=\"container\">\n    <section class=\"memoria-cite-slider\">\n        <div class=\"swiper-container mode-free\">\n            <div class=\"swiper-wrapper\">\n                                    <div class=\"swiper-slide cite\">\n                        <p style=\"font-weight: 400;\">Hem incorporat en total <strong>201 productes nous<\/strong> a la nostra gamma de marca pr\u00f2pia.<\/p>\n                    <\/div> \n                                    <div class=\"swiper-slide cite\">\n                        <p style=\"font-weight: 400;\">A EROSKI <strong>treballem amb m\u00e9s de 11.000 empreses prove\u00efdores<\/strong> comercials i de serveis.<\/p>\n                    <\/div> \n                                    <div class=\"swiper-slide cite\">\n                        <p style=\"font-weight: 400;\">Hem arribat a un total de <strong>1.540 acords amb pimes i cooperatives per incorporar nous productes locals o regionals<\/strong> a la nostra oferta comercial<\/p>\n                    <\/div> \n                            <\/div>\n            <div class=\"swiper-scrollbar\"><\/div>\n        <\/div>\n    <\/section>\n<\/div><\/div><\/div><div id=\"panel-10114-0-0-11\" class=\"so-panel widget widget_separator\" data-index=\"11\" ><div class=\"so-widget-separator so-widget-separator-default-d75171398898\">\n<div class=\"separator vs-small\"><\/div><\/div><\/div><div id=\"panel-10114-0-0-12\" class=\"widget_text so-panel widget widget_custom_html\" data-index=\"12\" ><div class=\"textwidget custom-html-widget\"><section class=\"intro-content\">\n<div class=\"container\">\n\t\n\t<h2 class=\"title\" style=\"margin-bottom: 15px;\">Compromesos amb l\u2019oferta de producte local<\/h2>\n\n\t<p class=\"destacat\">\nEl nostre comprom\u00eds n\u00fam. 6 posa un enfoc especial a la contribuci\u00f3 al desenvolupament de l\u2019entorn social i econ\u00f2mic de les nostres botigues a trav\u00e9s de la comercialitzaci\u00f3 de productes locals i la promoci\u00f3 de la cultura de cada zona.\n\t<\/p>\n\t\n\t<br><br>\n\t\n\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2019\/07\/peninsula.png\">\n\n\t\t\n<\/div>\n<\/section><\/div><\/div><div id=\"panel-10114-0-0-13\" class=\"so-panel widget widget_memoria-section-collapsible\" data-index=\"13\" ><div class=\"so-widget-memoria-section-collapsible so-widget-memoria-section-collapsible-default-d75171398898\">\n\n\t<section class=\"memoria-section-collapsible collapsible\">\n\t<div class=\"container\">\n\t\t<header class=\"collapsible-handler\">\n\t\t\t<h3>Col\u00b7laboraci\u00f3 amb productors agroalimentaris locals<\/h3>\n\t\t\t<a class=\"icon-collapse\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n    <path d=\"M16.59 8.59L12 13.17 7.41 8.59 6 10l6 6 6-6z\"\/>\n    <path d=\"M0 0h24v24H0z\" fill=\"none\"\/>\n<\/svg>\n<\/a>\n\t\t<\/header>\n\t\t<div class=\"collapsible-content\">\n\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col-md-7 col-lg-6\">\n\t\t\t\t\t<p>La pol\u00edtica comercial d\u2019EROSKI potencia al m\u00e0xim les economies locals, crea riquesa a l\u2019entorn i contribueix al desenvolupament agroalimentari, econ\u00f2mic i social.<\/p>\n<p><strong>M\u00e9s de la meitat dels 4.200 prove\u00efdors comercials que t\u00e9 EROSKI a Espanya s\u00f3n petites empreses productores locals.<\/strong> EROSKI articula aquesta col\u00b7laboraci\u00f3 amb els seus subministradors al voltant dels tres principals compromisos d\u2019actuaci\u00f3 amb les pimes agroaliment\u00e0ries locals.<\/p>\n<p>1.Apropar els productes de les petites empreses productores als consumidors.<\/p>\n<p>2. Desenvolupar una gesti\u00f3 comercial adaptada a microempreses, pimes i cooperatives.<\/p>\n<p>3. Col\u00b7laborar en plans per a la professionalitzaci\u00f3 i el creixement empresarial.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"col-md-5\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t<\/div>\t\n<\/section>\n<\/div><\/div><div id=\"panel-10114-0-0-14\" class=\"so-panel widget widget_memoria-section-collapsible\" data-index=\"14\" ><div class=\"so-widget-memoria-section-collapsible so-widget-memoria-section-collapsible-default-d75171398898\">\n\n\t<section class=\"memoria-section-collapsible collapsible\">\n\t<div class=\"container\">\n\t\t<header class=\"collapsible-handler\">\n\t\t\t<h3>Els productes amb or\u00edgens selectes com a element diferenciador<\/h3>\n\t\t\t<a class=\"icon-collapse\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n    <path d=\"M16.59 8.59L12 13.17 7.41 8.59 6 10l6 6 6-6z\"\/>\n    <path d=\"M0 0h24v24H0z\" fill=\"none\"\/>\n<\/svg>\n<\/a>\n\t\t<\/header>\n\t\t<div class=\"collapsible-content\">\n\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col-md-7 col-lg-6\">\n\t\t\t\t\t<p>A la recerca d\u2019oferir a la nostra clientela productes locals i de m\u00e0xima qualitat, EROSKI incorpora des de fa temps les IGP i les DOP a l\u2019oferta comercial. Aquestes certificacions identifiquen els aliments la qualitat o caracter\u00edstiques especials dels quals es deuen, fonamentalment o exclusivament, al mitj\u00e0 geogr\u00e0fic del qual provenen, tant pels factors naturals com pels humans. A m\u00e9s a m\u00e9s, en el cas de les DOP, es garanteix que la transformaci\u00f3 i elaboraci\u00f3 es fan tamb\u00e9 a la zona geogr\u00e0fica delimitada.<\/p>\n<p><strong>Actualment, tenim m\u00e9s de 2.000 productes amb DOP o IGP. <\/strong><\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"col-md-5\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t<\/div>\t\n<\/section>\n<\/div><\/div><div id=\"panel-10114-0-0-15\" class=\"so-panel widget widget_memoria-section-collapsible\" data-index=\"15\" ><div class=\"so-widget-memoria-section-collapsible so-widget-memoria-section-collapsible-default-d75171398898\">\n\n\t<section class=\"memoria-section-collapsible collapsible\">\n\t<div class=\"container\">\n\t\t<header class=\"collapsible-handler\">\n\t\t\t<h3>Promoci\u00f3 dels productes locals<\/h3>\n\t\t\t<a class=\"icon-collapse\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n    <path d=\"M16.59 8.59L12 13.17 7.41 8.59 6 10l6 6 6-6z\"\/>\n    <path d=\"M0 0h24v24H0z\" fill=\"none\"\/>\n<\/svg>\n<\/a>\n\t\t<\/header>\n\t\t<div class=\"collapsible-content\">\n\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col-md-7 col-lg-6\">\n\t\t\t\t\t<p lang=\"ca-ES\" align=\"justify\">L\u2019objectiu d\u2019EROSKI de fomentar els productes locals s\u2019est\u00e9n tamb\u00e9 a l\u2019esfor\u00e7 per divulgar i promoure els seus valors culturals, gastron\u00f2mics i culinaris inherents. Mentre que la nostra oferta de productes de proximitat continua augmentant de manera constant en els darrers anys, EROSKI tamb\u00e9 s\u2019implica en la promoci\u00f3 dels consum d\u2019aquests aliments aut\u00f2ctons com a via per mantenir la cultura gastron\u00f2mica, l\u2019economia i els paisatges.<\/p>\n<p><strong>El 2018 hem llan\u00e7at 40 campanyes locals per donar a con\u00e8ixer i promocionar els aliments procedents de tota la nostra geografia.<\/strong><\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"col-md-5\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t<\/div>\t\n<\/section>\n<\/div><\/div><div id=\"panel-10114-0-0-16\" class=\"widget_text so-panel widget widget_custom_html\" data-index=\"16\" ><div class=\"textwidget custom-html-widget\"><section>\n<div class=\"container\" style=\"margin-top: 40px\">\n\n<a href=\"\/wp-content\/uploads\/2019\/07\/2_Cap05_PromociodeProducteLocal.pdf\" target=\"_blank\" style=\"margin-bottom: 15px; display: block;\"><span class=\"link-arrow\"><span>M\u00e9s informaci\u00f3<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 64 64\"><rect x=\"1.501\" y=\"30.999\" width=\"57.663\" height=\"2\"><\/rect><polygon points=\"48.977,44.574 46.879,42.322 57.984,32.001 46.879,21.677 48.977,19.426 62.499,32.001\"><\/polygon><\/svg><\/span><\/a>\n\t\n\t<\/div>\n<\/section><\/div><\/div><div id=\"panel-10114-0-0-17\" class=\"widget_text so-panel widget widget_custom_html panel-last-child\" data-index=\"17\" ><div class=\"textwidget custom-html-widget\"><div class=\"container\">\n  <div class=\"download-section\">\n\t\t<a target=\"_blank\" href=\"\/wp-content\/uploads\/2019\/07\/Cap05_Complet_CadenaValor.pdf\" class=\"link-archive\" style=\"color: #004a2b !important;\"><span>Descarregar cap\u00edtol 5. CADENA DE VALOR<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 64 64\">\n\t\t<g class=\"arrow\">\n\t\t\t<rect x=\"30.775\" y=\"3.222\" fill=\"#004a2b\" width=\"2.451\" height=\"45.957\"><\/rect>\n\t\t\t<polygon fill=\"#1E1E1C\" points=\"21.979,41.058 23.773,39.387 31.999,48.238 40.227,39.387 42.021,41.058 31.999,51.836\"><\/polygon>\t\t\t\n\t\t<\/g>\n\t\t<rect x=\"5.154\" y=\"58.328\" fill=\"#004a2b\" width=\"53.691\" height=\"2.45\"><\/rect>\n\t<\/svg>\n\t<\/a>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Cadena de valor Comprom\u00eds amb les nostres empreses prove\u00efdores En 2018 hem continuat amb la nostra aposta per una innovaci\u00f3 integral i per l\u2019optimitzaci\u00f3 de la cadena de valor, el desenvolupament de nous models de botiga i una nova forma de relacionar-nos amb la clientela, impregnant-ho tot de l\u2019esperit \u201camb tu\u201d que inspira el nostre [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":9796,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"memoria.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-10114","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - 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